crowdSPRING Blog

JULY 24, 2018

Most small businesses and young startups can’t afford to hire marketers. That leaves those companies in a tough situation: they need to market to grow their business but they need to grow their business to be hire marketers. Search marketing. That should provide any business with a solid shot at connecting with their market.

Social Media 48

Social Media Marketing Analytics Audience 48

ConversionXL

JULY 11, 2016

Most of the time companies invest in traffic, sites, analytics, but not user research to find out about the the true/implicit motivation of their customers (reasonable would be at least 85%/15%). Three tactics to maximize revenue from a CRO program: Free test software. All PPC channels will work for you if you stop using brute force.

PPC 48

PPC Analytics Video Non-Compete 48

Occam's Razor

FEBRUARY 25, 2013

Every post is about unleashing the power of digital analytics (the potent combination of data, systems, software and people). But we've never stopped to consider this question: What is the return on investment (ROI) of digital analytics? Let's calculate the ROI of digital analytics. Let's fix that in this post.

Analytics 142

Analytics DC Web Revenue 142

ConversionXL

NOVEMBER 17, 2022

With digital analytics , you have access to all the data you need to make smart decisions without solely relying on feelings. In this guide, you’ll learn how digital analytics can benefit your business and how to use it to communicate with stakeholders. Table of contents What is digital analytics and what can you gain from it?

Analytics 106

Analytics Metrics Channel Campaign 106

Venture Chronicles

AUGUST 7, 2013

To recap, here is the series thus far: 1) Hiring 2) Dynamic Org Structures 3) Product First. I really loved telling the story of GS for this reason alone, it is about what is possible by empowering people, customers and employees, rather than saving a few dollars here or picking up some extra revenue there. 4) Marketing.

Marketing 54

Marketing Startup Differentiation Lead Generation 54

Entrepreneurs-Journey.com by Yaro Starak

MARCH 10, 2011

Pay Per Click Advertising (PPC) We didn’t have the slightest idea about search engine optimization (SEO), so we focused on PPC to drive traffic to our website. If you ever get into PPC, make sure you spend ample time studying quality material discussing what it is and how to execute it effectively.

Technical Review 71

Technical Review PPC Due Diligence Exit Strategy 71

ConversionXL

MAY 17, 2017

I’m talking SEO, PPC, PR, social media, content marketing… you name it. Analytics and testing reports , conversion research presentations, etc. ” It was an aha moment… optimize for more revenue , not more conversions. A big part of that project was web analytics analysis. Work smarter, not harder.

Analytics 128

Analytics PPC eCommerce Conversion 128

searchengineland.com

MAY 30, 2012

Search & Analytics. How To: Analytics. Enterprise Web Analytics in the Facebook Era. That would be liking hiring a jockey without seeing him ride or a heart surgeon based on her MCAT scores. The result – I’ve hired some of the best co-workers imaginable. Enterprise SEM. Enterprise SEO. Paid Search.

SEO 54

SEO SEM Social Media Search 54

Occam's Razor

SEPTEMBER 29, 2009

See if you were able to get more traffic to arrive at your site, and if they were Existing Visitors or New Visitors (hopefully measured with a first party cookie in your website analytics tool). Bonus reading material: Multichannel Analytics: Tracking Offline Conversions. Web Analytics. All well and good. In this case our Yahoo!

Campaign 128

Campaign Analytics Metrics Search 128

trada.com

APRIL 7, 2010

Skip to content Tina MVC for WordPress « Finding The Need for International Pay-Per-Click Campaigns Lijit: A Fun Tool in Your PPC Arsenal » The Stealth Mode: Trada’s Position on Staying Stealth Debate: Stay Stealth? One of my favorite startup debates is about stealth mode. Bill has a more in-depth post about how we did this.

Stealth 40

Stealth PPC Advertising Conversion 40

ConversionXL

JANUARY 21, 2016

You’re watching TV commercials, you’re seeing PPC ads in your search results, you’re visiting SaaS pricing pages, you’re shopping online for a new office printer… the list is endless. Beyond that, look for these 16 common mistakes… Mistake #1: Hiring a Cheap Copywriter. Hire yourself for $50/hr.

Audience 48

Audience Conversion Email Hiring 48

Occam's Razor

JUNE 6, 2007

I am thrilled to say that my book Web Analytics: An Hour A Day has been published and is now widely available. Five Reasons Why You Should Buy Web Analytics: An Hour A Day: Web Analytics: An Hour A Day for the first time provides a Practitioner's in the trenches perspective on web analytics. There I said it.

Analytics 60

Analytics Web Affiliate Metrics 60

Occam's Razor

JULY 1, 2008

This post bravely attempts to: 1 ] Highlight the importance of holistic multichannel analytics. conversion rate (average as reported by shop.org) and you are dutifully reporting our revenue of $1 million as a result. That's why multichannel analytics is so important. You struggle to get budget to hire Analysts or Marketers.

Analytics 116

Analytics Conversion Campaign Redemption 116

ConversionXL

JUNE 2, 2022

In this article, you’ll learn how to define your ABM strategy so you can target the right accounts and increase your revenue. Think of it as a filter that helps you find the highest chance of return on investment, revenue potential, and profitability. Cloud-based data warehouse Snowflake had an ambitious goal to triple its revenue.

Customer 98

Customer Marketing Channel Acquisition 98

Occam's Razor

JULY 6, 2015

We can entertain them, inform them, and provide utility (AND fulfill their commercial needs – hurray revenue!!!). Those that have long-term revenue resulting engagements with us. Phase one, steps one through five, here: The Complete Digital Analytics Ecosystem: How To Win Big.]. Just open Google Analytics.

Marketing 60

Marketing Framework Metrics Audience 60

Occam's Razor

APRIL 23, 2012

Visitor Loyalty is not in every single report in your Digital Analytics tool. If the web analytics dashboard prominently measured Visitor Loyalty, would they still create link pukes? Revenue vs. Economic Value. That is a reflection of a deep obsession on Revenue. Short term loss; long term gain. But it is there.

Metrics 152

Metrics Analytics Search Channel 152

Occam's Razor

JANUARY 7, 2014

Every indicator we have is that companies are investing more in every facet of analytics. There is an analytics ladder of awesomeness each company needs to climb, and it just takes time. 7: 25% of all analytical effort is dedicated to data visualization/enhancing data's communicative power. #6: Consulting.

Analytics 140

Analytics Web Metrics DC 140

Occam's Razor

APRIL 29, 2013

If it take ten days to make a decision to change bids on our PPC campaigns, let's go with that data cycle. " You end up paying substantial amounts of money to your analytics/big data vendor – for questionable value. This quarter the goal of our PPC campaign is to get that to $2. " " Right-time.

Metrics 166

Metrics Marketing Search SEO 166