Women Entrepreneurs Can
JANUARY 19, 2023
This post shares a five-step guide to building a scalable search engine optimization (SEO) strategy. What Is Search Engine Optimization (SEO)? SEO is tricky, so defining it should be first on our to-do list. To better understand SEO, let us talk about how search engines work. What is it?
ConversionXL
MAY 13, 2020
What’s more annoying than realizing that a campaign that generated a bunch of leads generated a bunch of irrelevant leads? As long as you can export your CRM data with a unique lead ID (e.g., client ID, SHA-256 hashed email, generated ID, etc.), Are crawl anomalies affecting SEO?
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ConversionXL
JUNE 16, 2019
This post applies Jakob Nielson’s 10 Usability Heuristics to B2B websites that focus on lead generation (as well as “high consideration” B2C sites that lack any transactional functionality). In these situations, information architecture is much more complex. That’s an important distinction. Page headers.
Hearpreneur
APRIL 22, 2020
In the fall season of 2010, as close friends, we began the process of realizing our decade-old dream of forming a professional architecture + design partnership. 21- Took SEO into consideration. The client was a Konica Minolta dealer selling copiers, and I was providing lead generation services to his business.
ConversionXL
MARCH 30, 2015
Here are some ideas about of how you can apply 10 Jakob Nielsen Usability Heuristics to lead generation websites in the B2B or high consideration B2C realm, where there isn’t necessarily any transactional functionality, e.g. e-commerce, user registrations, etc. In these situations, information architecture is a much more complex task.
Entrepreneurs-Journey.com by Yaro Starak
MARCH 31, 2011
Building Your Website’s Blueprint – The Architectural Layout After you have collected a set of profitable keywords to target when you build your website, the next most critical step in the sequence is to plan your website’s architectural structure or blueprint. You can read more about the tools I use here.
Cracking the Code
OCTOBER 10, 2008
The most innovative B2C companies are lead generation machines, leveraging search engine optimization (SEO), viral marketing, Search Engine Marketing (SEM), email marketing, and other technically-advanced methods. This is a guiding architectural principle for best-of-breed SaaS companies.
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