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The Definitive Guide to Video Prospecting

ConversionXL

In today’s article, we’ll focus on one specific type of prospecting message and its uses—video. You can use an outbound sales campaign to generate leads quickly but, when that campaign is over, you want to have something that gives you a steady stream of leads throughout the whole year. Inbound vs outbound prospecting.

Video 141
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How to Use Personalized Content and Behavioral Targeting For Improved Conversions

ConversionXL

Let’s say you read an article about the lastest Android phone on a news site. To increase job applications from their own homepage, they ran an behavioural targeting campaign for users accessing their homepage from India. Results were 149% increase in clickthrough rate to the Careers page. Ad targeting and Amazon.

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How to Optimize a Site Without a Clear Online Conversion

ConversionXL

But at least if you’re working on an eCommerce site, you have clear metrics to hit. Improving user experience isn’t fodder for a subsection of an article. The clickthrough itself wasn’t that valuable of a metric in terms of conversions, but in terms of insights into what the user valued, it was extremely useful.

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How to Optimize Videos for Conversions

ConversionXL

Before people purchase from an eCommerce site, they want to see exactly what they’re purchasing. In some cases, you might have an entire marketing campaign to go along with your video. Following the video, there will likely be a call to try the product, social media buzz about the campaign, etc. Product Pages. via a form.

Video 48
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Traffic Acquisition Strategy: A Data-Driven Approach to Increase Site Traffic

ConversionXL

7 Ways that Predictive Analytics Is Transforming Ecommerce. If you don’t have customers, our articles on customer development and how to write compelling copy without customers can help you get started. HubSpot has an article on split-testing tips for Facebook ads —they’re great guidelines for your ad campaigns.

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Adopting A Data Driven Approach To Increase Website Traffic

ConversionXL

What follows is the first in a series of articles that will include some of the most common areas where optimization strategies can be applied to achieve better results for your company. This could cover a range of methods, but for the sake of this article, we’re going to focus on PPC, Social Media & Search. image source.

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Twitter Link Roundup #264 – Quintessential Resources for Small Business, Startups, and Design!

crowdSPRING Blog

A genius marketing campaign and a public service effort that is attention grabbing (not to mention, “awwww” inducing). Here is a whole litter of great links and articles we shared with you over the past week on our crowdSPRING Twitter account (as well as my own Twitter account ). Enough with adorable dogs? crowdspring.co/1BJ5vlP.