Startup Professionals Musings

APRIL 9, 2017

If your business is industrial B2B products, social media should be low on your list. For some customers and many investors, a heavy focus on social networks and viral marketing may be a negative, rather than a positive. Within each of the platform categories defined above, there is a right one and a wrong one for your audience.

Social Media 166

Social Media Media Cost Analytics 166

YoungUpstarts

MARCH 20, 2014

These days, with the near-prerequisite to include digital, social and mobile components to B2B marketing campaigns, it’s more important than ever to produce high-quality video content to deliver your message in a memorable way. Know your audience. Envision your target audience member – the business buyer you’d most like to reach.

Video 180

Video B2B Campaign Social Media 180

Startup Professionals Musings

OCTOBER 2, 2013

If your business is industrial B2B products, social media should be low on your list. For some customers and many investors, a heavy focus on social networks and viral marketing may be a negative, rather than a positive. Within each of the platform categories defined above, there is a right one and a wrong one for your audience.

Social Media 252

Social Media Media Entrepreneur Metrics 252

ConversionXL

JANUARY 31, 2014

Step 2 – Make Sure Your Ad’s Message Matches The Landing Page. If they’re too high and conversions are too low, you may have a message match problem. Recommended Reading: Is Your Message Match Missing The Mark? Gmail Ad Fail – How Poor Message Match Can Kill Your Conversion Rate. image source. Image source.

Analytics 134

Analytics Video Matching Conversion 134

Startup Professionals Musings

AUGUST 22, 2012

If your business is industrial B2B products, social media should be low on your list. For some customers and many investors, a heavy focus on social networks and viral marketing may be a negative, rather than a positive. Within each of the platform categories defined above, there is a right one and a wrong one for your audience.

Social Media 238

Social Media Media Cost Startup 238

Startup Professionals Musings

JUNE 18, 2011

If your business is industrial B2B products, social media should be low on your list. For some customers and many investors, a heavy focus on social networks and viral marketing may be a negative, rather than a positive. Within each of the platform categories defined above, there is a right one and a wrong one for your audience.

Social Media 232

Social Media Media Entrepreneur Analytics 232

Brandanew

FEBRUARY 17, 2016

You must have seen those viral “what happens next will blow your mind” links. Although, be careful that the content of your post should match the headline. Understand the audience. Sensationalist headline news may work for entertainment seekers but they may not work the same way with a more corporate B2B audience.

Viral 100

Viral B2B Audience Social Network 100

conversionxl.com

FEBRUARY 4, 2014

Step 2 – Make Sure Your Ad’s Message Matches The Landing Page. If they’re too high and conversions are too low, you may have a message match problem. Recommended Reading: Is Your Message Match Missing The Mark? Gmail Ad Fail – How Poor Message Match Can Kill Your Conversion Rate. image source. Image source.

Analytics 98

Analytics Software Review Conversion Video 98

Mike Michalowicz

FEBRUARY 11, 2013

Business owners with a brick and mortar store need to reach out to a bigger audience online. Look for decision makers with events that are a match for your product or service. Run market research on the cheap by using Google Adwords to target an audience. Get Out of The Store. Social media isn’t new. HARO Gift Bags.

Small Business 167

Small Business Marketing PR Social Media 167

ConversionXL

JANUARY 18, 2022

Studies show only 5% of B2B buyers are ready to buy right now. Your audience will flock to brands with a strong reputation because they don’t associate you with their need. Brand recognition happens when your target audience recognizes your brand when they see it (even if they’ve never used your solution).

Audience 122

Audience Technical Review Social Media Campaign 122

ConversionXL

APRIL 3, 2018

match the brand ethos, congruent with the website. it will never be as easy or affordable to build Messenger audience for your brand as it is right now. Virality: # of users that refer your product for you: exponential growth if your K factor is greater than 1. Dropbox: first achieved growth through virality.

Retention 106

Retention Artificial Inteligence Channel Email 106

ConversionXL

OCTOBER 9, 2019

For B2B marketing , the primary goal of content, video included, is often lead generation. That’s why, when it comes to B2B video marketing, a great strategy weaves individual videos into a “hub”—a long-term asset that can attract and nurture leads. Possibly gated, since the focus is lead generation. live videos, webinars, etc.);

Lead Generation 110

Lead Generation B2B Video Marketing 110

Occam's Razor

FEBRUARY 3, 2014

So, lots of content combined with an engaged audience (contributing and participating in consumption), driving great branding and real world revenue. Some have experimented with virality ( Pepsi Test Drive or Dove Beauty , etc.), Audiences, Relationships, and You(Tube). When I have a choice, I now buy Prudential.

Analytics 149

Analytics Marketing Audience Channel 149

Occam's Razor

JUNE 11, 2014

From B2C to B2B. Not only are they solving for the do audience, they also solve for the think audience. The bras are sorted by the percentage that they match with my wear, coverage (more), padding (some), straps (cross back) and support (wireless). I order the first three with the highest percentage in the match column.

Design 150

Design Software Review Technical Review Mobile 150

Duct Tape Marketing

MAY 4, 2016

Teach referrals to your customers and offer to teach referral generation to their customers in B2B settings. Referral Marketing– This includes intentional word of mouth activities, viral tactics as well as intentional referral generation. GotoWebinar – The tool for online meetings and webinars for big audiences.

Lead Generation 28

Lead Generation Social Media Public Relations Channel 28

ConversionXL

APRIL 14, 2016

Given the diversity of audience your home page gets, the desire to give them plenty of “what if” options is natural. Make purchase decisions easy on your audience by giving them pre-set options rather than something fully customizeable. Clarity means never assuming your audience know anything. people and places).

Conversion 48

Conversion Technical Review Audience PPC 48