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5 Popular eCommerce Trends That Might Be Costing You Conversions

ConversionXL

Next time you come across a new trend, stop and ask: Does this make sense for ‘my’ target audience? What if they were holding back your conversion rate? To help you fix these leaks in your conversions, I’ve listed some eCommerce trends that might be a liability to your website. And probably lost conversions too.

eCommerce 125
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Three Hard Truths About A/B Testing

ConversionXL

Conversions low? Well run a test and increase your conversions by 12433%! Most split test “fail” in the sense that they won’t result in a lift in conversions (new variations produce either no change or perform poorer). Conversion optimization is a process. It’s easy! Thomas Alva Edison, inventor.

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Making the Most of Your Drip Email Campaign: Content, Length & Frequency

ConversionXL

In a face to face networking situation, this would be how you enter the conversation. Then consider what the logical progression of the conversation would be after the offer’s been made. In the span of four months, SeoMoz increased conversions by 170% and generated over $1 Million in additional revenue. image credit.

Campaign 130
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How to Optimize Videos for Conversions

ConversionXL

But does video help increase conversions? Similarly, Vidyard found that 70% of marketers claim video produces more conversions than any other content. On Ice.com, the conversion rate for shoppers viewing video on product pages increased by 400%, while return rates dropped from 12% to 9%. How do most visitors feel about video?

Video 48
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5 Things You’re Measuring Incorrectly With Digital Analytics & What To Do About It

ConversionXL

This mindset, or something like it, is necessary to help key players within a business understand how data science & conversion rate optimization play a role to business growth. The key in understanding leads with digital analytics often starts by using campaign codes. No two tools track exactly the same way. What to do?

Analytics 113
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4 Cases Where Short Home Pages Outperformed Long Home Pages

ConversionXL

Our goal here was to get more people to take a tour of their service (text message marketing software) and get to the pricing page. Secondary goal is a clickthrough to the Courses page, so people would find a course of interest. It’s not about the length really, it’s what is the right content for a particular audience.

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Facebook Ads vs. AdWords: How to Decide and Start Optimizing for ROI

ConversionXL

New people constantly enter and leave the target audience. 2) For Facebook Ads, you’re sometimes targeting a static audience with very few people who enter or leave the audience, so ad fatigue rates are much higher, which means that you need to keep the creative up. Not for conversions. Is a CTR of 20% good or bad?

PPC 48