ConversionXL

SEPTEMBER 11, 2014

Do your keywords match what people are typing in the search box ? Having Broad and Modified Broad keywords increases your odds of Google interpreting your keyword as a match to someone’s query. This is how closely the wording of your ads matches the keywords in your ad groups. How Modified Broad Match Works.

PPC 114

PPC Matching Technical Review Search 114

crowdSPRING Blog

AUGUST 20, 2017

If you prefer, you can create a dedicated newsletter that has different content than your blog, or mix and match existing blog writing with new content as you see fit. As we wrote previously : Obviously, knowing your audience is the first step in determining what valuable content is. and what take aways you want your audience to have.

Small Business 48

Small Business Marketing Technical Review Audience 48

crowdSPRING Blog

AUGUST 20, 2017

If you prefer, you can create a dedicated newsletter that has different content than your blog, or mix and match existing blog writing with new content as you see fit. As we wrote previously : Obviously, knowing your audience is the first step in determining what valuable content is. and what take aways you want your audience to have.

Small Business 48

Small Business Marketing Technical Review Audience 48

The Equity Kicker

APRIL 26, 2016

Most of these people searching will be improving their conversion rates which will enable them to pay more for traffic and still hit their customer acquisition cost targets, and unless you match them you will find it hard to compete. They are principles you can use before you have enough traffic to run meaningful AB tests.

Conversion 60

Conversion Customer Clickthrough Audience 60

ConversionXL

FEBRUARY 9, 2017

Improving your Quality Score, increasing your clickthrough rate (CTR), reducing your ad spend without compromising results… these are all top-of-mind for PPC marketers using AdWords. Step 3: All Match Types. You will want to add the keyword in all three match types (i.e. to 7.95 (out of 10). How’d we do it?

PPC 48

PPC Matching Algorithm Clickthrough 48

ConversionXL

FEBRUARY 5, 2013

Did the ad copy match the landing page copy? Makes sense – the audience has a definite overlap. The blog post was about gamification - which is not something most Kissmetrics readers are really interested in (hence the lack of clickthroughs) and it’s not what ConversionXL is about either (=low conversions).

Clickthrough 129

Clickthrough Conversion Matching Social Media 129

Up and Running

AUGUST 19, 2016

Then, when a visitor searches for your chosen keyword, they’re going to subconsciously move to your page listing because it matches up with what they’re already thinking about. Putting a bit of money up to tap into an existing audience is a great way to kickstart your BestSeller Ranking on Amazon. I hope that makes sense for you.

PPC 60

PPC Campaign Sales Search 60

This is going to be BIG.

JUNE 21, 2011

Near 40% opens, almost 15% clickthroughs, and almost 4,000 subscribers. A check of my Mailchimp stats, not surprisingly, revealed that Gmail represents a third of my subscribers--almost an exact match to the loss of my ridiculously consistant audience. disappeared. Some further Twitter diligence confirmed it.

Technical Review 104

Technical Review Clickthrough Private Equity Term Sheet 104

ConversionXL

SEPTEMBER 15, 2016

New people constantly enter and leave the target audience. 2) For Facebook Ads, you’re sometimes targeting a static audience with very few people who enter or leave the audience, so ad fatigue rates are much higher, which means that you need to keep the creative up. via Conversioner). So, which is the better choice?

PPC 48

PPC Software Review Campaign Analytics 48

ConversionXL

APRIL 11, 2016

First, you can use annotations to get viewers to clickthrough to another site while they’re watching. Once you’ve confirmed video is meaningful for your audience, begin A/B testing. File Size Matters. No matter what you’ve been told, size does matter. One call to action per video. via a form. Messaging / Story.

Video 48

Video Conversion Mobile Search 48

ConversionXL

SEPTEMBER 24, 2020

I’ve got to do something different in Tumblr than I do in Facebook because the audience is different. The team over at Post-Planner experimented with a post that said “good-morning” to their Facebook audience at 7 a.m. Build a solid network of relevant tweeters with similar audiences to help distribute and amplify your message.

Acquisition 111

Acquisition Software Review PPC Analytics 111

ConversionXL

MAY 22, 2014

The simple answer is to focus on crafting quality headlines, show stopping graphics, or difficult to forget experiences and showing them to a highly targeted audience. represent themselves visually speak to a much larger visual preference about the audience you’re trying to target. The question is – how? Otherwise you’re out.

Software Review 116

Software Review PPC Analytics Search 116

ConversionXL

APRIL 6, 2016

Emotional Content Strategy (using emotional triggers to target your audience). Learn as much as you can about your audience. It’s your job to identify your audience’s dreams and then address that on your landing page. Does the question exactly match the hypothesis? Poor offer/audience match. Emotional SWOT.

Retention 48

Retention Algorithm Software Review Conversion 48