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Product Launches: 5 Unexpected Lessons from the Real World

ConversionXL

Ian McAllister of Amazon offers greater detail on the process: The target audience for the press release is the new/updated product’s customers, which can be retail customers or internal users of a tool or technology. In Suspense the audience and characters know the same information.”. Image source ). Test launch tiny products.

Product 110
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Lessons Learned: The one line split-test, or how to A/B all the time

Startup Lessons Learned

Lessons Learned by Eric Ries Monday, September 15, 2008 The one line split-test, or how to A/B all the time Split-testing is a core lean startup discipline, and its one of those rare topics that comes up just as often in a technical context as in a business-oriented one when Im talking to startups. First of all, why split-test? Expo SF (May.

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Introducing New Lean Startup Practitioners

Startup Lessons Learned

Guest post by Lisa Regan, writer for The Lean Startup Conference. In building the program for this year’s Lean Startup Conference , we’ve tried to strike a balance. To give you a sense of these practitioners, we asked some our new speakers to talk about how they use Lean Startup methods. Below are three of their takes on MVPs.

Lean 162
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Marketing and Growth Lessons for Uncertain Times

ConversionXL

Greater discipline during boom times offered more flexibility during lean years. And getting it right during the lean years, Bain reports , has a massive impact on companies’ growth rate after things improve: ( Image source ). As the recession wrapped up, they had to remind consumers of lean times. recession in 2009.”.

Marketing 121
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Lessons Learned: What does a startup CTO actually do?

Startup Lessons Learned

So what does CTO mean, besides just "technical founder who really cant manage anyone?" Platform selection and technical design - if your business strategy is to create a low-burn, highly iterative lean startup, youd better be using foundational tools that make that easy rather than hard. I always assumed I wouldnt manage anybody.

CTO 168
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Marching through quicksand

Startup Lessons Learned

The biggest lost opportunity of all, though, is this one: we no longer need to rely on scarcity or status-oriented measures to filter which projects should get the green light. There is no reason why all written content that is produced today for those purposes couldn’t be split-tested – at least to a segment of its audience.

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SXSW Startups: Node

Austin Startup

The Forrest Four-Cast: February 28, 2019 Fifty diverse startups will aim to impress a panel of judges and a live audience with their skills, creativity and innovation at SXSW Pitch Presented by Cyndx. In 2003, I co-founded Synthesis Energy Systems, Inc., so we co-founder dated for six months before we formally agreed to be co-founders.

Startup 48