Audience Distribution Events SEM 
Both Sides of the Table
JANUARY 12, 2014
We short-handed this marketing mix as “ the four P’s ” – product, price, promotion and place (distribution) – this was devised in 1960 and while a little bit dated is still a useful framework. Driving huge audiences can be worth millions of dollars, that’s why. Rebelling is simply a form of snobbery.
Startup Lessons Learned
SEPTEMBER 12, 2008
These are things that if you get right, you can optimize your way into a big, sustainable audience. How to get distribution advantage on the iPhone How to Usability Test your Site for Free The one line split-test, or how to A/B all the tim. Problem is, you inevitably become yesterday’s old news.
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Startup Lessons Learned
SEPTEMBER 22, 2008
In this model, you take some fraction of the lifetime value of each customer and plow that back into paid acquisition through SEM, banner ads, PR, affiliates, etc. For example, its always nice to have someone constantly optimizing your SEM accounts, driving down your CPA. This has led to exponential growth.
ConversionXL
FEBRUARY 3, 2022
Product development allows you to expand your existing market share by developing a new product for that audience. Strategic alliances with other brands to develop offerings or leverage each others’ distribution channels. Building new revenue streams in an untapped channel, like content marketing or email marketing. Partnerships.
Startup Lessons Learned
SEPTEMBER 7, 2008
Labels: agile , continuous deployment , customer development , events , listening to customers , slides 3comments: Sean Murphy said. If you would like to talk about this at a Bootstrapper Breakfast ( [link] ) I think you would find a receptive audience. Warm Regards Sean Murphy www.skmurphy.com September 19, 2008 4:35 PM Eric said.
Startup Lessons Learned
SEPTEMBER 15, 2008
How to get distribution advantage on the iPhone How to Usability Test your Site for Free The one line split-test, or how to A/B all the tim. Facebook Fans Recent & Upcoming Events 2010 I am experimenting with using Plancast to track my 2010 event schedule. How to listen to customers, and not just the loud.
Startup Lessons Learned
SEPTEMBER 2, 2008
How to get distribution advantage on the iPhone How to Usability Test your Site for Free The one line split-test, or how to A/B all the tim. Facebook Fans Recent & Upcoming Events 2010 I am experimenting with using Plancast to track my 2010 event schedule. How to listen to customers, and not just the loud.
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