Remove Audience Remove Distribution Remove PR Remove Venture Capital
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Is the Lean Startup Dead?

Steve Blank

NewTV will depend on partners like telcos to distribute the content. Given Verizon just shut down Go90 , its short form content video service, it will be interesting to see if Verizon distributes Katzenberg’s offerings.). Startups with huge burn rates – building leases, staff, PR and advertising – ran out of money.

Lean 335
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How to Create Free Buzz for Your Startup

David Teten

For startup companies trying to build buzz around their brand, but without the capital to launch a full-fledged PR campaign, there are a lot of ways to hack the PR game. To begin with, the best PR you can build is through satisfied customers with high Net Promoter scores. Host an event.

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Is Crowdfunding for Startups a Good Idea?

ReadWriteStart

It also allows entrepreneurs to create awareness around their product or service and provides an opportunity to engage a larger audience of potential customers. Founders should consider other fundraising possibilities, such as traditional venture capital or angel investment, as well as non-dilutive funding sources such as grants or loans.

Startup 141
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Twitter Link Roundup #156 – Small Business, Social Media, Design, Copywriting, Marketing And More

crowdSPRING Blog

Want Venture Capital Funding? Venture-Backed Commerce Sites Banking on TV Ads to Lure in Audiences | AllThingsD – [link]. How PRWeb Helps Distribute Crap Into Google & News Sites – [link]. Venture-Backed Commerce Sites Banking on TV Ads to Lure in Audiences | AllThingsD – [link].

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Entrepreneur Social Media FAIL: I don't have time to blog because I need to hire, get customers, get PR and raise money

This is going to be BIG.

Unfortunately, using other people's channels and audience, which is essentially what PR is, won't be as effective--simply because no one can tell your story as well as you can. PR can magnify, distribute, etc., PR can magnify, distribute, etc.,

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Going to Trade Shows Like it Matters – Part 2

Steve Blank

While one could argue that a trade show is just another demand creation activity akin to advertising or PR, trade shows are the closest eyeball-to-eyeball contact you’re company is going to have with customers, competitors and partners. The difference between booths offering a demo and those without one is striking.

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How To Create Buzz Around Your Startup

David Teten

Are you trying to build buzz, but don’t have the cash to launch a full-fledged PR campaign? I emphasize that the best PR you can build is through satisfied customers with high Net Promoter scores. In other words, you should focus first on a great product/service, and only after you’ve achieved that worry about PR.

PR 114