Steve Blank

APRIL 9, 2009

To do that we will create end-user demand and drive it into the sales channel, educate the channel and customers about why our products are superior, and help Engineering understand customer needs and desires. We were constantly creating metrics to see the effects of different PR messages, channels and audiences on end-user purchases.

Silicon Valley 266

Silicon Valley Technical Review RSS PR 266

Up and Running

NOVEMBER 1, 2017

Writing a good product description so that a search engine can find it is a subset of a larger discipline called search engine optimization, or SEO. SEO is a set of practices that help search engines classify your site so your audience can find your website. That helps search engines identify the product properly.

Product 101

Product SEO Search Engineer 101

Up and Running

AUGUST 19, 2016

Most people simply type out their product name, usually in an effort to follow what they think is working, because so many other businesses are doing it. You need to think of Amazon as one big search engine, because that’s exactly what it is—a search engine for products. But this is a mistake.

PPC 60

PPC Campaign Sales Search 60

ConversionXL

SEPTEMBER 20, 2016

You then give them a Limbic Map® and ask them: When you are shopping for [Product Name], pick the top 3 words that BEST describe what you associate with the product. All you do is change one word here: Considering your experience with [brand name], what words do you MOST associate with [brand name]?

Design 48

Design Distribution Framework Naming 48

Duct Tape Marketing

DECEMBER 1, 2022

And so it puts new pressure on the kinds of stories that we tell and the way that we write to engage an audience. They want to hear about the features of our product. 14:25): It, it basically are signals of your personality that you are sharing with your audience. So I think that's, that's one big thing. it could be anything.

Charlotte 86

Charlotte Audience Technical Review Chicago 86

Occam's Razor

JULY 22, 2013

Then there is Agile for engineering. The foundational elements of the framework are the consideration stages and the audience in each stage. What unifying view defines the audience in that stage? My definition of the audience in the See stage are "all people who wear clothes." And really the list is too long.

Framework 163

Framework Marketing Metrics Audience 163

Duct Tape Marketing

JUNE 8, 2017

So primarily, negative keywords help in increasing your CTR as with the help of negative keywords, your ads will be directed towards the targeted audience with no irrelevant impressions and clicks. Using trademarks or registered symbols in the headline will help you to stand apart from your competitors in the Search Engine Result Page.

PPC 52

PPC Matching Search Conversion 52

ConversionXL

NOVEMBER 11, 2015

Here’s a review from Judah Phillips ,, an analytics expert, consultant, and author who wrote Building a Digital Analytics Organization , Digital Analytics Primer , and Ecommerce Analytics : Judah Phillips : “Adobe offers a selection of analytics products named “Adobe Analytics” as part of the “Adobe Marketing Cloud.”

Software Review 48

Software Review Technical Review Development Team Review Conversion 48

Occam's Razor

SEPTEMBER 7, 2010

" That quote comes to mind when I think of a new feature in Google Analytics that carries the unassuming name of Weighted Sort. Hundreds and hundreds of referring urls and campaigns and page names and so on and so forth. Let us see how the ranking worked by reverse engineering it. The problem? That is a good question.

Analytics 109

Analytics Web Peru Argentina 109