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How to Craft a Digital Advertising Strategy that Combats Rising Costs and Captures New Customers

ConversionXL

Use this information to identify what interests your audience. This will help you build a picture of the target audience that will underpin your digital advertising strategy. By conducting competitive research , you can spot new opportunities to grab audience share. Which terms are people using to search for your products?

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How to Do a Competitive Analysis: A Step-by-Step Guide

ConversionXL

Depending on the overlap between our audiences, I may have to solve the same problems in the future, so it’s good to learn from others.”. The lean, aggressive ones do. Reliable lifts come from knowing your customer and tailoring the value proposition to match that customer’s motivations in a way that no other website will.

SEO 126
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Convergent Technologies: War Story 1 – Selling with Sports Scores.

Steve Blank

The next thing you need to do is match your sales team with your market type. It’s only after you’re done with customer discovery and are in the final steps of customer validation (building a repeatable and scalable sales process) that you start hiring a sales executive. You need to hire the right type of sales people for the type of market.

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A Step-by-Step Guide to Conducting Competitive Analysis

ConversionXL

Depending on the overlap between our audiences, I may have to solve the same problems in the future, so it’s good to learn from others.”. The lean, aggressive ones do. Reliable lifts come from knowing your customer and tailoring the value proposition to match that customer’s motivations in a way that no other website will.

SEO 131
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The LeanLaunch Pad at Stanford – Class 5: Customer Relationship Hypotheses

Steve Blank

The Stanford Lean LaunchPad class was an experiment in a new model of teaching startup entrepreneurship. They had gotten feedback from consultants and industry experts that cities and utilities might be a more receptive audience. Filed under: Lean LaunchPad , Teaching. This post is part five. Week 5 of the class. Stay tuned.

Customer 261
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Intuitive Web Design: How to Make Your Website Intuitive to Use

ConversionXL

The wider your audience, the bigger the design challenge. If the website doesn’t match the user’s mental model, the user will find the website hard to use—unintuitive. The last link in a horizontal navigation menu (or the bottom one in a vertical menu) should be “Contact.” Know thy user (study them!).

Design 116
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SuperMac War Story 6: Building The Killer Team – Mission, Intent.

Steve Blank

Generate end user demand (to match our revenue goals) Drive that demand into our sales channels Value price our products to achieve our revenue and margin goals (create high-value) Educate our sales channel(s) Help engineering understand customer needs That was it. The same was true for the Product Marketing group.