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[Review] The Rise Of The New East

YoungUpstarts

How big is the market for Muslim-friendly products and services? To cater to younger Indian audiences, they shortened the test cricket games to three hours instead of a few days, and incorporated NBA-style cheerleaders. Beneficiaries include ASEAN mainland cities like Thailand, Myanmar, Laos, Cambodia and Vietnam.

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Why And How Your B2B eCommerce Start-up Should Work On Having A Strong Sales Team

YoungUpstarts

Gogoprint , a leading Southeast Asian online printing company founded in late 2015, has been working hard to do just that in Thailand, Malaysia, and Singapore. This is exactly what makes the lives of start-ups so difficult, and it is why you need a sales team if your product/service has a strong B2B component.

B2B 179
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London Calling

Startup Lessons Learned

His method advocates the creation of rapid prototypes designed to test market assumptions, and uses customer feedback to evolve them much faster than via more traditional product development practices. It is changing the way companies are built and new products are launched. For iGAP participants only. This event sold out last year.

Ireland 157
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10 Buddhist Maxims For Business

YoungUpstarts

Whether you have a stellar commitment to productivity, or you’re just looking for a reminder that your hard work matters personally, this is a good maxim to remember. This phrase is found, along with more than 50 others, in Wat Phra Singh, a large Buddhist temple in Chiang Mai, Thailand. You can only lose what you cling to.

Thailand 239
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Emotional Marketing: Scientifically Proven Ways to Increase Sales and Reduce Churn

crowdSPRING Blog

Emotional marketing refers to marketing and advertising that primarily uses emotional appeals to make your customers and prospective customers notice, remember, share, and buy your company’s products or services. Similarly, emotions play a crucial role in product packaging design. Image courtesy of Lane Bryant. Self-esteem.

Sales 61
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A dumb American’s perspective on investing in Southeast Asia

Hippoland

The interesting thing about the US market is that customer acquisition these days is actually fairly straightforward online now for most customer audiences. Other customer audiences are laggards in adopting the internet. Here’s a concrete example: we met with a health company based in Thailand who flew to Singapore to pitch investors.

Asia 48
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A dumb American’s perspective on investing in Southeast Asia

Hippoland

The interesting thing about the US market is that customer acquisition these days is actually fairly straightforward online now for most customer audiences. Other customer audiences are laggards in adopting the internet. Here’s a concrete example: we met with a health company based in Thailand who flew to Singapore to pitch investors.

Asia 48