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Founder Interview – Ola Sars of Music-Tech Leader, Soundtrack Your Brand

The Startup Magazine

We decided to set up a joint venture to go after the global “Audio for Business” market, and Soundtrack was born. Ola: The music industry is in the middle of complete digitization where the whole value chain, including production, distribution and consumption, are all transforming into the streaming model simultaneously.

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LinkedIn Video Ads: Relevance, Specs, and Use Cases

ConversionXL

Nielsen data on a B2C campaign found that native ads are more effective in driving “brand consideration”: ( Image source ). Hard-code subtitles to get your message across without the audio. Compared to the B2C world, B2B attribution faces two challenges: Sales often take place offline. LinkedIn video ad targeting.

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VCs eating our own dog food: Using technology and analytics to make better investments

David Teten

I previously posted a detailed presentation with sales technology tools useful for B2B sales. Many VC funds rely on general-purpose CRM and sales funnel solutions like Copper , Pipedrive, Salesforce , Streak , and ZenDesk. Skype and Zoom are useful for video/audio conferences. She is a model for us all!

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Taking on Tech Titans

Reid Hoffman

Therefore, the relationships around it and the natural products that come out of these things are essentially like sales products or other kinds of things. For example, when Clubhouse built this social audio product, it got a lot of attention. It’s a massive distribution advantage. Hindsight is always 20/20.

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Taking on Tech Titans

Reid Hoffman

Therefore, the relationships around it and the natural products that come out of these things are essentially like sales products or other kinds of things. For example, when Clubhouse built this social audio product, it got a lot of attention. It’s a massive distribution advantage. Hindsight is always 20/20.

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5 Powerful Use Cases for Social Advocacy & How You Can Get Started

Duct Tape Marketing

Social posts also have short shelf-lives and stay in view only when they are shared and distributed by your community. IronSource incentivized their content distribution and got staff involved. Lead generation & sales. Over 50% of B2B and B2C content marketers identify creating engaging content as a challenge.

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7 Examples of Effective Cross-selling (and Why They Work)

ConversionXL

It’s called cross-selling; a tactic that drives 35% of sales for Amazon and helps leading SaaS companies reduce churn. Cross-selling is recommending additional, complementary products or services to increase the sale value or boost CLTV. From this small addition to each page, Amazon generates over a third of sales on its platform.

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