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A Quick Primer on B2B Conversion Optimization

ConversionXL

Conversion optimization is a little different if you’re in B2B. Some of the same underlying principles apply, but because of the inherent differences in buying decisions and sales cycles, pulling B2C optimization practices straight from the book might be a bad idea. It’s called Optimizing for B2B.

B2B 48
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B2B Social Media Marketing Strategies Guaranteed To Be Effective

YoungUpstarts

An important thing that every B2B business owner needs to understand is that while all marketing follows the same general guidelines, there are significant differences in B2B and B2C approaches. Social Media Marketing (SMM) will definitely work for any type of company and industry.

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The Comprehensive Guide to Social Media Ad Marketing

Duct Tape Marketing

As you get on the advertising front, growing your follower audience is most important and for that, we’ve created an all-embracing guide to social media advertising that will definitely work for startups, businesses and small-medium enterprises. A relevant title, a short description with website URL can be useful for lead generation.

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Smaller Brands Have An Extreme Competitive Advantage in Content Marketing

Brandanew

By definition, they are closer to both their products/services and their customers, so their passion – so critical to good content marketing – is genuine, authentic, and accessible. They also don’t require an agency to “ generate ” the stories of their business’ origin, day-to-day operations, and vision for the future.

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The ROI of Lead Scoring

Duct Tape Marketing

The ROI of Lead Scoring written by Guest Post read more at Duct Tape Marketing. According to the Content Marketing Institute, more than 85% of marketers consider lead generation to be their top priority in 2016 – a telling statistic on the priorities of the modern marketer. What Exactly is Lead Scoring?

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4 Rockstar Tips to Grow Your Business

ReadWriteStart

According to a report from the Content Marketing Institute (CMI), 91% of B2B marketers and 86% of B2C marketers say content marketing is vital to their marketing strategy. CMI reports that 77% of B2B marketers and 78% of B2C marketers rate content marketing as moderately, very, or extremely successful for their business.

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7 Remarkable Twitter Statistics You Must Know

Brandanew

Remember, keeping an eye on market trends is just as important as creating loads of great content and is definitely a part of making your content strategies ! Now this stat comes from Hootsuite and they believe lead generation on Twitter is far less expensive than other channels. Does Twitter lead to sales?