Occam's Razor

JULY 22, 2013

For example, they don't account for a smart company's ability to form relationships at scale via mobile, social platforms with past, current, and, most importantly, future customers. One of their three key areas of innovation and focus is Mobile. But Walgreens does have a mobile app. Everything you might expect.

Framework 163

Framework Marketing Metrics Audience 163

YoungUpstarts

DECEMBER 28, 2015

If it’s in your budget, online outbound marketing tactics like promoted posts and PPC are actually great supplements to those more effective inbound marketing efforts. This makes even more sense given Facebook’s dominance in mobile; as this year, more people searched for local businesses and services on mobile as compared to on a PC.

Asia 100

Asia Las Vegas Marketing Technical Review 100

ConversionXL

FEBRUARY 3, 2017

B2B Affiliate Programs Look a Little Different. Still, they are active in the B2B space as well (20.55%). Try asking your affiliates… “How is the campaign performing compared to similar campaigns?”. Keep them updated about new offers, products and seasonal campaigns. PPC – 29.88%. Mobile App.

Affiliate 48

Affiliate Programming Marketing PPC 48

Occam's Razor

AUGUST 12, 2013

MCA-AMS covers the challenge of attributing accurate impact of our marketing and advertising efforts across multiple devices (desktop, laptop, mobile, TV). Even if, and this is not possible, I said to you that the path is Direct, Social, PPC, Organic, Referral for 5% of the site traffic … what would you do? That is so cool.

Channel 161

Channel Analytics Campaign Conversion 161

Occam's Razor

APRIL 21, 2014

Find campaigns where they are spending most money, lower the bounce rate and reduce acquisition cost. But if you would like a quick collection of tips: Multichannel Analytics- Tracking Online Impact Of Offline Campaigns The enabler of tying offline activity to online is ensuring you have a weak or strong primary key. Alexander Velinov.

Analytics 131

Analytics Marketing Campaign Metrics 131

ConversionXL

MARCH 10, 2017

Amelia Showalter of Pantheon Analytics , who led digital analytics for Obama’s 2012 campaign, agrees… Amelia Showalter , Pantheon Analytics: “Eventually the novelty wore off, and we had to go back and retest.” (via Here’s an example from the 2012 Obama campaign… Image Source. via Bloomberg).

Email 93

Email Campaign Audience Mobile 93

Occam's Razor

SEPTEMBER 30, 2013

Behavior covers everything that happens after the person lands on our mobile or desktop site. Companies have an Email team and a SEO team and a PPC team and a Social Media team and a Display team and. Share tips on a healthy lifestyles, exercise, wellness of children, latest relevant mobile apps… the topics are endless.

Analytics 154

Analytics Marketing Social Media Technical Review 154

ConversionXL

JUNE 2, 2022

They then built and implemented their account-based multi-touch marketing campaign around those targets. Based on your understanding of each unique account (whether you’re more likely to reach them on social media or other platforms), run a targeted ad campaign using one of the following: Traditional display ads. Native ads.

Marketing 100

Marketing Campaign Email Sales 100

Occam's Razor

FEBRUARY 20, 2012

Competition (who comes up first consistently, ppc and organic). No business, B2C or B2B or here2there, can exist without a robust YouTube strategy. Will I analyze Search first or Campaigns? If it stinks that tells me a lot (remember the year of mobile was 2010!). I make a note of: 1. Search Plus Your World results.

Web 138

Web Analytics Technical Review Affiliate 138

ConversionXL

MAY 19, 2016

For example, instead of tagging paid Facebook traffic as just “facebook”, instead try adding “retargeting” or “first touch” so you know what part of the Facebook campaign is working. The user moves from the top of the funnel (awareness) to the bottom (purchase) progressively and predictably.

Analytics 78

Analytics Metrics Channel Software Review 78

ConversionXL

SEPTEMBER 30, 2020

Urchin , later acquired by Google, invented an amazing way of measuring campaign performance by using last non-direct click attribution and first-party cookies. Advertisers avoided mobile apps and browsers because user experience was, at that time, horrible. Most popular mobile apps (e.g., Smartphones were rare. Cross browser.

Artificial Inteligence 121

Artificial Inteligence Channel eCommerce Conversion 121

Occam's Razor

OCTOBER 24, 2016

A typical macro-outcome is an ecommerce order, a lead submitted for a B2B company, a new profile opened by a visitor to a content site, a donation on a non-profit website. Imagine data-driven attribution modeling that understands one individual's behavior across mobile and desktop! If you don't have this. So on, and so forth.

Analytics 60

Analytics Metrics Technical Review Channel 60

Occam's Razor

MAY 20, 2013

At ZQI U, a vast number of students enroll into online-only courses (just like our analytics, PPC, mobile, and SEO Master Certification students at my awesome Market Motive ). For example, Google could send you a ton of traffic via your pay-per-click campaigns. Identify the Real Business Profitability Point: B2B.

Analytics 139

Analytics Aggregator Channel B2B 139

YoungUpstarts

MARCH 25, 2019

57 percent of B2B marketers said SEO is their prized revenue-generating marketing method and is more valuable than any other marketing strategy. ( In the third quarter of 2017, 91 percent of all mobile searches were performed via the Google search engine. ( Types of PPC Ads ( 4 ). Mobile Search Marketing.

SEM 113

SEM SEO PPC Marketing 113

ConversionXL

JULY 8, 2016

Results from Evergage’s study, which surveyed both B2C and B2B companies, were similar… Image Source. What’s interesting is that companies are actually the least satisfied with their website and mobile website personalization… Image Source. PPC keyword that originally brought the visitor to Secret Escapes.

B2C 70

B2C Search Internet Mobile 70

ConversionXL

APRIL 12, 2017

E.g. Message match / headline match from PPC ad to landing page. The same audiences you create remarketing campaigns for can be created and used for targeting in GO. Show password option helps, especially on mobile. Who is the B2B buyer? Persona-based stuff is really interesting for B2B. Preferences, intents, etc.

San Antonio 86

San Antonio Metrics B2B Analytics 86

ConversionXL

NOVEMBER 16, 2016

billion payments we processed were made on a mobile device. Here’s MailChimp preparing me for my “moment of glory” as I’m getting ready to send an email campaign… And here’s Reigns criticizing my ability to run a kingdom… Note that the above example is an exception to a common rule.

Conversion 48

Conversion Audience Massachusetts Social Media 48