Remove B2B Remove Channel Remove Differentiation Remove Retention
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CXL Live 2022 Recap: Main Takeaways From 6 World-Class Marketers

ConversionXL

The most important factor for differentiation in CXL Live is its unique format. B2B buyers aren’t all-rational, and they will often follow and recommend tools they’ve heard of even if they’ve never used them. Win beyond product : use a powerful narrative, positioning, messaging, content and differentiation strategy.

B2B 94
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Ecommerce Content Marketing: Attract, Engage, Close, and Delight Buyers

ConversionXL

Product pages will never rank organically for content-related searches,” explains Aaron Orendorff , a B2B content strategist: When someone goes looking for guidance on terms associated with your product—“how to [blank],” “best [blanks],” “who uses [blank],” etc.—it’s You can build that relationship with content. Downloadables.

eCommerce 131
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Rich Media and Email: Maximize Impact (and Deliverability)

ConversionXL

No other marketing channel builds lifelong relationships like email. It’s a prime reason that email marketing is the preferred marketing channel for customer acquisition and customer retention ( 80% and 81% , respectively). This makes GIF usage for B2B emails tricky; a larger segment of your audience likely uses Outlook.

Email 118
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7 Landing Page Examples & User Journey Breakdowns to Swipe for Inspiration

ConversionXL

You invest in a variety of digital marketing channels to get in front of new audiences and drive traffic back to your site. Memberstack’s B2B audience are familiar with YCombinator. This interactive demo of the product’s features solves a common barrier to app user retention and prolonged engagement. Image source.

Audience 156
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Why Community Is The Last Great Marketing Strategy

Duct Tape Marketing

That this is actually how it starts as opposed to it being a bolt-on channel – could you talk more about this idea? [14:26] That that actually being the way that it starts as opposed to a bolt on channel. You never will because they've got points of differentiation, right. He's gone all in on this community.

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Software Eating Industries

Mucker Lab

The list of industries where the marketshare leader still haven’t learned how to use software to accelerate their customer acquisition, improve their customer retention, increase their customer satisfaction, lower their manufacturing cost, shorten their supply chain etc, etc is long and impressive. E-commerce is the canary in the coal mine.

Software 107
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Demand Generation: 7 Tactics to Fuel Your Funnel

ConversionXL

The channels. email nurturing, retargeting) require specific channels. Others span multiple channels. Which channels have the best engagement? B2B demand generation focuses on ROI. If differentiation is a contentious issue for you, try this: create a list of three qualities that differentiate your brand.

Demand 115