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How to Use Your PPC Campaigns as A Prospecting Tool for SEO

ConversionXL

When launching a digital brand, PPC can be a great way to immediately break into a new market and start generating website traffic. But with rising CPCs and unmitigated click fraud, PPC can also get really expensive quickly. Why PPC is an effective short term strategy, but SEO is the long game. 1) Take an iterative approach.

PPC 146
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Twitter Link Roundup #188 – Small Business, Startups, Innovation, Social Media, Design, Marketing and More

crowdSPRING Blog

These posts and videos are about logo design , web design , startups, entrepreneurship, small business, leadership, social media, marketing, and more! Find More Customers for Your B2B SaaS Product with These 5 Distribution Hacks – [link]. 10 Photoshop mistakes to avoid | Design Reviver – [link].

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Six Visual Solutions To Complex Digital Marketing/Analytics Challenges

Occam's Razor

We'll start with digital at the highest strategic level, which leads us into content marketing, from there it is a quick hop over to the challenge of metrics and silos, followed by a recommendation to optimize for the global maxima, and we end with the last two visuals that cover social investment and social content strategy.

Analytics 154
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Which Is The Best Business Model For Your Startup – B2B Or B2C?

Entrepreneurs-Journey.com by Yaro Starak

There are a few reasons as to why entrepreneurs should venture into “B2B” (“Business to Business”) service based companies as opposed to any form of “B2C” (“Business to Consumer”) company, “B2B” product-oriented company or strictly a web-based B2B firm. The consumer buys on repetition.

B2C 84
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7 Account-Based Marketing Examples and Lessons

ConversionXL

Ads strategically placed on relevant websites or platforms that are designed to look like organic content. Targeted based on demographic, location, or search, and designed to appear as organic content within a social media feed. How GumGum uses personalized content to close enterprise B2B companies. Native ads. Social ads.

Marketing 100
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9 Conversion Rate Optimization Principles to Get You Started (If You Can’t Test)

ConversionXL

If your site receives high volumes of traffic that are globally distributed, third-party solutions can be a tremendous help. Lastly, the golden rule of simplicity is to add plenty of whitespace to every design. If you’re driving traffic to a page using PPC, then your headline must also include the same keywords that your ad contains.

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Digital Attribution's Ladder of Awesomeness: Nine Critical Steps

Occam's Razor

I did not want them to make the mistake of trying to achieve revolution at the end of the keynote, rather I wanted to give them a path to achieving a global maxima. A typical macro-outcome is an ecommerce order, a lead submitted for a B2B company, a new profile opened by a visitor to a content site, a donation on a non-profit website.