article thumbnail

A Quick Primer on B2B Conversion Optimization

ConversionXL

Conversion optimization is a little different if you’re in B2B. You’ll still need to do the same types of conversion research, persona building, and experimentation that is common across conversion optimization, but let’s talk a bit about how and why B2B is different. It’s called Optimizing for B2B.

B2B 48
article thumbnail

The high road to building an enterprise SaaS company

The Next Web

B2B companies, often due to the higher barriers to develop a working product, have historically been less popular with early-stage investors – such barriers sometimes involve tough requirements for core IP and deep technology. And more importantly, B2B companies. Design & Dev Entrepreneur Analysis and Opinion'

B2C 132
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

27 Entrepreneurs Explain How They Came Up With Their Business Names

Hearpreneur

My company is named MARQETED and is a marketing consulting and services company for small businesses in the B2B sector. The company logo was designed to include the various colors of jade. Ran reports through a IP lawyer, they were all taken or didn’t sound good. Thanks to Paul Szyarto, Datapella ! #11- 11- Four key words.

Naming 103
article thumbnail

7 Incredible Web Design, Branding, Digital Marketing Experiences

Occam's Razor

Masterful design, branding and marketing. Innocent: Passionate Copy and Heart-warming Visual Design. ~ There is a lot any business — B2C, B2B, A2Z — can learn from Songza. They use geo/ip to work out where I am. Innocent: Passionate Copy and Heart-warming Visual Design. The suggestions engine they have.

Web 164
article thumbnail

Digital Technology MoshPit

Gregg Fraley, Author of Jack's Notebook

It’s designed to uncover unlikely, but useful, combinations of technologies, products, services, trends, and insights that lead to breakthrough innovation. MoshPit has teams combine new technology with existing processes, products, IP, market insights, and services, in an exhaustive way.

article thumbnail

28 Entrepreneurs Explain How They Came Up With Their Business Name

Hearpreneur

#6- To portray importance of the artistic side of interior design when working on a project. I came up with the name Artful Conceptions because I wanted to portray how important the artistic side of interior design is when working on a project. – If it could be related to our niche (web design and digital marketing).

Naming 98
article thumbnail

9 Account-based Marketing Case Studies

ConversionXL

If leads-based B2B marketing is fishing with a net, ABM is using a harpoon. UviaUs helped them out of their direct mail rut with a creative campaign designed to grab the attention of the people they needed to grow their business. UviaUs designed, constructed, and sent BillingTree branded lockboxes to target accounts. Conclusion.

Marketing 105