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5 Tips To Build A First Website That Will Grow Your Business

YoungUpstarts

Think of your first B2B web site as one step beyond your elevator pitch. If you have a white paper or customer testimonial, feature it. No matter the stage of business, industry, or marketing strategy every startup must have a presence on the internet; it’s the first place a prospect will go. Just be clear. Be Actionable.

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Why Video Marketing is Underrated (and How to Use it to Your Advantage)

Duct Tape Marketing

A recent B2B Benchmark Survey revealed more than 90% of marketing respondents used video on a site, second only to the learn more/contact us option (nearly 100%). Video topped white papers and case studies (84%) and even live demos with company representatives (just less than 80%). Crunch the numbers.

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5 Mobile Optimization Tactics for B2B SaaS Sites

ConversionXL

Though the topic of mobile conversion rates of ecommerce websites is often broaches, it’s rare we talk about SaaS or B2B. The Mobile Website Design Problem (B2B Saas Edition). According to a comScore white paper , all internet traffic growth came from mobile last year. It’s mostly been written off.

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5 Mobile Optimization Tactics for B2B SaaS Sites

ConversionXL

Though the topic of mobile conversion rates of ecommerce websites is often broaches, it’s rare we talk about SaaS or B2B. The Mobile Website Design Problem (B2B Saas Edition). According to a comScore white paper , all internet traffic growth came from mobile last year. It’s mostly been written off.

B2B 77
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Joel York: Why to Measure Customer Engagement in SaaS?

Guy Nirpaz

Joel York has written extensively about the new breed of B2B buyer and the changes to the B2B sales process, especially for SaaS products. The new breed B2B buyer: it’s self-service stupid! Long story short, the key to the wallet of the new B2B buyer: Instant online gratification through efficient self-service.

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[Review] Inbound Marketing

YoungUpstarts

Pioneered by co-founders of HubSpot Brian Halligan and Dharmesh Shah, inbound marketing is a leading Business-to-Business (B2B) digital marketing strategy. Unlike outbound methods, inbound marketing looks at using targeted and valuable content on the Internet to draw customers in. E asy to Use – Make it easy and fuss-free to act on.

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Dear Avinash: Search / SEO Metrics & Analytics Questions + Answers

Occam's Razor

We will cover measuring success of SEO efforts on one web page, how to do search engine optimization for b2b websites, how to rank for highly saturated industries / categories / keywords, and which competitive intelligence tools do I use for search program optimization (and targeting display ads using search data!). Well don't give up.