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How to Build a Beloved Product Without Email Marketing

ConversionXL

My co-founder and I consider his sister to be a trusted confidant. To give you some context, my co-founder and I operate a website called Solitaired , which ties classic card games to brain training. We launched our second campaign a week later, and the story got worse. Gamification isn’t the domain of B2C or gaming sites alone.

Email 151
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How to Navigate the New Era of SEO: Strategies for Understanding Consumer Search Behavior

Duct Tape Marketing

You could choose our system to move from vendor to trusted advisor, attract only ideal clients, and confidently present your strategies to build monthly recurring revenue. And that looks different for a B2C journey versus a B2B journey. Visit DTM world slash scale to book your free advisory call and learn more.

SEO 69
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Personalization: How to Build a Revenue Boosting Program from Scratch

ConversionXL

Marketing campaigns. Are people coming from an email campaign? Which campaigns specifically? It is about focusing your marketing efforts on a few select companies that could represent huge revenue streams. Orchestrating Your Personalization Campaigns. Google Adwords? Behavioral segments. Here is the biggie.

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Shattering The Mold: Unleashing the Creator Economy in B2B Marketing

Duct Tape Marketing

Shattering The Mold: Unleashing the Creator Economy in B2B Marketing written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with Christie Horsman In this episode of the Duct Tape Marketing Podcast , I interviewed Christie Horsman, who brings a decade of expertise in both B2B and B2C marketing within the SaaS arena.

B2B 79
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How to Radically Stand Out with Brand Marketing

ConversionXL

And yet, revenue went up by 45% YoY. At a startup, this can be as simple as defining why the founder started the company in the first place. CXL’s founder, Peep Laja, has a specific “reason why” his company Wynter exists. Your founders and the leadership team represent your brand offline, so why not do the same thing online?

Marketing 109
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How to Create a Demand Funnel (for 44X Revenue)

ConversionXL

In that unannounced meeting, Brett Hurt, our CEO and co-founder, laid it out for us. It wasn’t quite a flip from B2C to B2B, but it was close. To do that, we built a demand funnel that took us from nothing to 44X revenue growth in a single year. Here are the three lessons we learned along the way. Image source ). Image source ).

Demand 101
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How to Establish an Agency Content Strategy When Outbound Stops Working

ConversionXL

Here are some example questions we recently used during a client campaign: Why did you decide to work with [AGENCY]? For example, here’s how we’d describe a segment of the app development agency’s audience: Existing Startup Founder: Sometimes, founders will already have an MVP or prototype.

Audience 127