Occam's Razor

SEPTEMBER 15, 2014

The post is written in these six steps: Step 1: Tag every shared link with campaign tracking parameters. Step 1: Tag every shared link with campaign tracking parameters. In Google Analytics there are five parameters: Source, Medium, Campaign, Term and Content. Transactions, Revenue and Ecommerce Conversion Rate.

Analytics 141

Analytics Metrics Mobile DC 141

Occam's Razor

DECEMBER 9, 2013

Regardless of if you are a B2B or B2C or A2Z company, regardless of if you are big or small, regardless of how great you think you are, I believe you can benefit from taking one step at a time when it comes to ensuring that data analysis drives business value. The first part is frustrating, the second part is deadly.

Analytics 165

Analytics Marketing Channel Metrics 165

Duct Tape Marketing

FEBRUARY 2, 2023

Mark is a globally-recognized keynote speaker, college educator, marketing consultant, and author of books such as Marketing Rebellion – Cumulative Advantage, and Belonging To The Brand: Why Community Is The Last Great Marketing Strategy. This is where he is getting his revenue. You know, you have a campaign, right?

Community 81

Community Marketing Audience Networking 81

ConversionXL

MARCH 4, 2016

We often talk about online conversion optimization without mentioning that many businesses, especially B2B, rely on offline sales to produce revenue. Sales enablement is the act of enabling salespeople to help them close more deals/bring in more revenue/hit their quota. Email campaigns, Cold calling. Image Source.

B2B 48

B2B Sales Technical Review Software Review 48

David Teten

DECEMBER 3, 2019

We use Google Analytics, HubSpot, and LinkedIn Campaign Manager for the majority of our analytics. The majority of funds are using the popular B2C websites and services for basic due diligence, e.g., Linkedin, Twitter, HackerNews. Lighter Capital, a Revenue Based Investing VC, offers a Cost of Capital Calculator.

Technical Review 78

Technical Review Software Review Analytics Private Equity 78

VC Adventure

MARCH 21, 2012

And while there are plenty of companies that have a slower start to their lives that later become great successes, that early success (and here I’m talking about customer and revenue success, not funding or “user” success) often portends really good things to come.

B2C 81

B2C Cofounder B2B Advertising 81

Occam's Razor

FEBRUARY 28, 2017

Revenue Per Human. But, you want people to obsess about Revenue and not Cost. This is real, from last week: " Our 2017 goal is to reduce the cost of your display campaigns by 20%. " If 10xing your revenue requires that you quadruple your costs, what's the problem? Subtle change. " I wanted to die.

Metrics 60

Metrics Analytics Acquisition Naming 60

Occam's Razor

JULY 22, 2013

If your business, like ModCloth, has See and Think content strategies, you are ready to have a profit-busting, global-maxima-achieving marketing and measurement strategy. But it is horrible marketing to do a BUY FROM ME NOW campaign to See stage customers. You are B2C or B2Q or Non-profit or an Adult-oriented business.

Framework 163

Framework Marketing Metrics Audience 163

Occam's Razor

NOVEMBER 18, 2014

Let's go back to our table, and global oil consumption. I can find the biggest pools of customers who share a behavior and go back and optimize my campaign strategy, my content strategy and indeed my overall digital strategy. We started with a table, global oil consumption, let's end with a table too. Happy birthday!

Analytics 143

Analytics Sierra Leone Channel Conversion 143

online.wsj.com

SEPTEMBER 23, 2012

If failure is defined as failing to see the projected return on investment—say, a specific revenue growth rate or date to break even on cash flow—then more than 95% of start-ups fail, based on Mr. Ghoshs research. Opinion: Noonan: The Romney Campaign Needs a New CEO. Globaloney: Globalization Challenged. Software. -

Venture Capital 107

Venture Capital Software Review Rhode Island North Dakota 107

VC Adventure

MARCH 21, 2012

And while there are plenty of companies that have a slower start to their lives that later become great successes, that early success (and here I’m talking about customer and revenue success, not funding or “user” success) often portends really good things to come.

B2C 48

B2C Cofounder B2B Advertising 48

Designmantic Blog

MARCH 6, 2018

It is apparent that the United States has the highest performing entrepreneurship, but what is truly amazing is how women contribute the biggest growth in revenue, employment and financial efficiency. She is globally praised for being the founder of the top certified coaching program for women. Background Image: Unsplash/Rawpixel.

Entrepreneur 76

Entrepreneur Social Media B2B Cofounder 76