ConversionXL

NOVEMBER 29, 2018

A freemium or free-trial approach impacts the micro-conversion of an unpaid product sign-up. And optimizing for micro-conversions can undermine macro-conversions, especially if your marketing team never sees what happens after a form fill. Freemium and free-trial strategies can reduce customer action costs (CACs).

Customer 119

Customer Conversion Acquisition B2B 119

NZ Entrepreneur

MARCH 11, 2020

If you don’t know this stuff, you’re missing a whole world of sales insight that could direct your customer acquisition and retention strategies. They’re not used to hearing the phone ring, or answering it, or keeping a telephone conversation going. Now we have Customer Success Managers to promote retention and loyalty.

Social Media 63

Social Media Channel Technical Review Sales 63

Up and Running

APRIL 17, 2018

And, these trends don’t just apply to businesses selling directly to consumers (B2C). B2B ecommerce sales , (businesses selling directly to other businesses) generate three times as much revenue as B2C, at $7.7 trillion in sales, compared to B2C’s $2.3 Sales conversion rate: How many visitors are completing a purchase.

SEO 80

SEO eCommerce Analytics Software Review 80

ReadWriteStart

JANUARY 10, 2020

Conversions. However, smaller brands can also deliver such an exquisite experience directly to customers, B2B, B2C, and even to non-fashion brands. From time to time, they need to implement a strategy to acquire a new customer base as well as to manage customer retention ratio. Store navigation and ease. Order inventory.

Startup 78

Startup eCommerce B2C Metrics 78

ConversionXL

AUGUST 27, 2020

They were able to increase their sign-up rate for their product by 22% while reducing their marketing costs. With product analytics looking for answers to business questions around two challenges: how to acquire users at a lower cost and how to retain more users. Cohort Analysis lets us see the retention for any group of users (i.e.

Analytics 90

Analytics Product eCommerce Channel 90

ConversionXL

JUNE 24, 2014

We are always striving to boost conversion rates and encourage users to engage more. On the other hand, Easytobook , a B2C company, had 1.5 It seems that B2C companies might benefit far more from social login than B2Bbut even that seems to depend on a company’s expectations. million monthly unique visitors but low engagement.

Social Network 130

Social Network Viral Social Media B2C 130

ConversionXL

SEPTEMBER 2, 2019

We are always striving to boost conversion rates and encourage users to engage more. On the other hand, Easytobook , a B2C company, had 1.5 It seems that B2C companies might benefit far more from social login than B2B, but even that seems to depend on a company’s expectations. Screenshot from: SurveyMonkey. Image source.

Social Network 73

Social Network Viral Social Media B2C 73

ConversionXL

JULY 18, 2017

They were able to increase their sign up rate for their product by 22% while reducing their marketing costs. We are looking for answers to business questions around two challenges: how to acquire users at a lower cost and how to retain more users. Cohort Analysis lets us see the retention for any group of users (i.e.

Analytics 123

Analytics Product Channel Retention 123

ConversionXL

JULY 18, 2017

They were able to increase their sign up rate for their product by 22% while reducing their marketing costs. We are looking for answers to business questions around two challenges: how to acquire users at a lower cost and how to retain more users. Cohort Analysis lets us see the retention for any group of users (i.e.

Analytics 107

Analytics Product Channel Retention 107

ConversionXL

NOVEMBER 15, 2016

When we talk about conversion optimization , much of the strategies remain the same across industries. That said, there are some key differences in how experts approach SaaS conversion optimization. The goals of these companies could be quite different depending on the desired quantity, quality, and cost of customers.

Conversion 48

Conversion Churn Rate Retention Metrics 48

ConversionXL

SEPTEMBER 20, 2018

This isn’t limited to the B2C space. Just take a look at these three channels: Facebook : 171% Increase in Cost per Thousand Impressions, or CPM ( 2017 ). Tidal Wave 2 – Rising Acquisition Costs. ?. Cons : Expensive customer acquisition cost (CAC) and hard to scale. Tidal Wave 1: Buyers now prefer to self-educate.

Marketing 289

Marketing Sales Cycle Acquisition Sales 289

ConversionXL

NOVEMBER 22, 2022

Click-Through Rate Definition The Conversion Rate Formula: How to Calculate Conversion Rate Bounce Rate: Everything You Want to Know and More How To Calculate and Increase Customer Lifetime Value PPC Click-Through-Rate: What it Means and How to Use It (and Improve It) How to Track and Improve Ecommerce Customer Acquisition Effectiveness.

Metrics 105

Metrics Analytics Marketing Acquisition 105

ConversionXL

FEBRUARY 10, 2021

What types of demos are used, and are there correlations between B2B and B2C demo usage? The advantage of live demos is a high level of one-on-one engagement, but comes at the cost (training, compensation, etc) of having a dedicated sales team and vetting leads. Live demo pros and cons. Solution 2: Pre-recorded demos.

Product 120

Product B2C B2B Email 120

Mike Michalowicz

FEBRUARY 11, 2013

Conversations are happening all around you – are you listening, are you participating? Self-printed cost is $0.46 Surprises always work to instill loyalty and retention. And best of all, they don’t cost any money!” The guide is delivered electronically to their mailbox so there’s little cost involved.

Small Business 167

Small Business Marketing PR Social Media 167

ConversionXL

AUGUST 7, 2019

Yet, according to another study , only 11% of B2B companies have ongoing influencer marketing programs, compared to 48% of B2C brands. This will streamline conversations about your product/service, help you collect feedback, and—most importantly—allow you to share special offers (e.g. Closed groups. LukaszZelezny) January 20, 2019.

B2B 110

B2B Marketing Social Media B2C 110

ConversionXL

JUNE 16, 2022

This will improve customer lifetime value (CLTV), making customer acquisition costs (CAC) healthier. increasing customer lifetime value, boosting product awareness , or improving conversion rates) and assess how each content asset contributes to the goal. Does adding social proof increase conversions?

B2B 129

B2B Email Sales Acquisition 129

steveblank.com

JULY 8, 2011

signup, upgrade, trial pricing Zuora – online subscription management FeeFighters – find the cheapest credit card processors HealPay – Collections made easy Customer Support Tender – support, knowledgebase tool for your site GetSatisfaction - conversations between companies / customers.

Software Review 110

Software Review Startup Silicon Valley Analytics 110

Occam's Razor

SEPTEMBER 15, 2014

Transactions, Revenue and Ecommerce Conversion Rate. Mobile has much lower conversions and conversion rate than tablets or desktop. It does not matter if you are a B2B or B2C or A2K, you will always see this. Don't frame the value of Mobile in context of last-click on-device conversion.

Analytics 141

Analytics Metrics Mobile DC 141

Occam's Razor

FEBRUARY 28, 2017

As bad customer service is a massive long-term cost – and short-term pain –, it was decided that the company would undertake a serious re-training effort for all the customer service reps and with that problems would get solved faster. Like perhaps most large organizations, this one was a bit more focused on Cost. Cost Per Impression.

Metrics 60

Metrics Analytics Acquisition Naming 60

www.rocketwatcher.com

NOVEMBER 8, 2010

I’ve seen online B2C startups use Dave McClure’s Startup Metrics for Pirates as a starting point for measuring what marketing is doing. conversion prospects/targets – This shows how many targets took action or showed interest enough to become prospects. It can also show the effectiveness of your inside sales team.

B2B 42

B2B Metrics Marketing Startup 42