Version One Ventures

OCTOBER 18, 2012

“Traction is the new IP ” sums up perfectly how the technology space has evolved over the past decade due to the nature of the web. In today’s web landscape, word of mouth drives adoption and can lead to “winner takes all” (or almost all) in both B2C and B2B markets. The same logic holds true for most acquiring companies.

IP 163

IP Technical Review B2C Social Network 163

ConversionXL

NOVEMBER 3, 2016

Some of the same underlying principles apply, but because of the inherent differences in buying decisions and sales cycles, pulling B2C optimization practices straight from the book might be a bad idea. There are a few things that make optimizing for B2B a different beast: The sales cycle is usually longer.

B2B 48

B2B Conversion B2C Sales Cycle 48

Austin Startup

AUGUST 29, 2017

That goes for any industry, location or product; from enterprise SaaS in my home town of Austin, to live music ticket sales in Virginia, to B2C services in Seattle. Instead, you’re likely spending your time thinking about new customer acquisition (increase in volume) or you are thinking about optimizing salary or production costs.

Differentiation 54

Differentiation Virginia .Net B2C 54

OnlyOnce

DECEMBER 3, 2010

Even if they are good businesses, the overall enterprise might benefit from the focus or cash provided by a sale. one is B2B, the other is B2C). Business is growing rapidly and requires assistance to scale properly (either technology, or sales). Business has its own culture and operations and “a life of its own&#.

Non-Compete 67

Non-Compete B2C IP Valuation 67

Occam's Razor

JANUARY 28, 2013

There is a lot any business — B2C, B2B, A2Z — can learn from Songza. They use geo/ip to work out where I am. "Let's just get people on the phone and our sales reps will convert!" What is the cost of, and options for, an ADT security system? I love the social nature of sharing playlists.

Web 164

Web Design Marketing Security 164

Version One Ventures

NOVEMBER 5, 2012

In today’s B2B and B2C web markets, barrier to entry boils down to one thing: demand-side benefits of scale. Lower capital requirements: The cloud lowers the upfront R&D costs for a software start-up. Barriers to entry! Photo credit: phill.d) Servers can be rented and product/market fit can be achieved faster than ever before.

IP 156

IP B2C Demand Startup 156

ConversionXL

APRIL 12, 2017

Long copy” doesn’t mean “long form sales page”. There’s a time and place for long form sales pages. How much can a bad form cost you? Bill Leake: Optimizing for the “Considered Purchase”: What Changes if You’re B2B or Expensive / Long Sales Cycle B2C? Marketing/Sales optimization funnel. Image Credit.

San Antonio 86

San Antonio Metrics B2B Analytics 86