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Traction is the new IP

Version One Ventures

“Traction is the new IP ” sums up perfectly how the technology space has evolved over the past decade due to the nature of the web. In today’s web landscape, word of mouth drives adoption and can lead to “winner takes all” (or almost all) in both B2C and B2B markets. The same logic holds true for most acquiring companies.

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Startup Benchmarks

VC Cafe

In this post I’ll focus on benchmarking resources for seed and series A in the following three categories: SaaS B2C / Consumer apps Deep tech. In SaaS the main benchmarks being measured are revenue growth, sales efficiency (unit economics), churn and burn rate. 500 Startups created a helpful primer on key B2C metrics.

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14 Interesting Findings From The Startup Genome Project

YoungUpstarts

more likely to successfully scale with sales driven startups than with product centric startups. Founders overestimate the value of IP before product market fit by 255%. B2C vs. B2B is not a meaningful segmentation of Internet startups anymore because the Internet has changed the rules of business. Solo founders take 3.6x

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Tune In, Turn On, Drop Out – The Startup Genome Project

Steve Blank

more likely to successfully scale with sales driven startups than with product centric startups. Founders overestimate the value of IP before product market fit by 255%. . B2C vs. B2B is not a meaningful segmentation of Internet startups anymore because the Internet has changed the rules of business. Solo founders take 3.6x

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A Quick Primer on B2B Conversion Optimization

ConversionXL

Some of the same underlying principles apply, but because of the inherent differences in buying decisions and sales cycles, pulling B2C optimization practices straight from the book might be a bad idea. There are a few things that make optimizing for B2B a different beast: The sales cycle is usually longer.

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How to Improve Profit by an Average of 11.1%

Austin Startup

That goes for any industry, location or product; from enterprise SaaS in my home town of Austin, to live music ticket sales in Virginia, to B2C services in Seattle. Do you have patents or IP wedges that create defensible moats around your differentiation? Let’s break this down. Let’s start at the beginning.

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The one barrier to entry startups should focus on

Version One Ventures

In today’s B2B and B2C web markets, barrier to entry boils down to one thing: demand-side benefits of scale. Success is no longer based on the size of a vendor’s sales force, getting shelfspace in a large retailer or investing a large print ad campaign to build up a brand. Barriers to entry! Photo credit: phill.d)

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