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Developing a Social Media Marketing Strategy that Builds Loyalty and Awareness

ConversionXL

Regardless of which way social media networks move the goalposts, if you base your marketing strategy on relationships and communication, you’re well-positioned to get noticed and grow a loyal following. Each profile should also be consistent with the social network. However, its tone of voice differs slightly.

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[Singapore][Event] Regional Startups Shine At JFDI-Innov8 2012 Bootcamp Demo Day

YoungUpstarts

Last weekend saw the end of the program, and the startups were then expected to prove their worth to a crowd during the JFDI-Innov8 Bootcamp Demo Day. JFDI Asia sure knows how to throw a Demo Day: it turned local nightspot TAB Singapore into part startup launchpad and part investor pitch conference for the Demo Day. TribeHired.

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The Entrepreneur’s Essentials #17: On failure and resilience

Austin Startup

Last night, Cotter was one of our keynote speakers, along with Mark Cuban, at the University of Texas for Longhorn Startup Demo Day (the event was just fantastic, by the way, and Josh Baer, Ben Dyer, and Bob Metcalfe deserve a huge round of applause for it). Who says Austin can’t do B2C now ? As of today, RetailMeNot is worth $1.33

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JFDI.Asia Accelerator: Bootcamp Practicalities

YoungUpstarts

You’re supposed to demo the business, not just the product. The investors who come to Demo Day might nod politely when you talk about the features of your product. We will open our network of successful entrepreneurs and investors to offer invaluable experiences to you. Demo Day is an invitation-only event.

Asia 207
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Marketing Your Startup: A Billion-Dollar Company’s First Marketer Reflects Back

View from Seed

There are goals set for marketing, but our sales team also relies on more traditional tactics like networking, cold calling, going to events, getting word-of-mouth referrals and those types of leads, so they’re not as dependent on marketing yet. Interestingly, HubSpot isn’t unique in this respect. I’m at Toast now and see something similar.

Marketing 120
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Top 5 Trends in Sales 2.0

Guy Nirpaz

4 – Use online demos to drive sales. The most important deciding factor in the sales process was “online demos”, not sales person interaction. A somewhat radical idea was presented by Michael Lodato from Network Hardware Resale. I expressed a similar sentiment in my blog earlier this week on Genuine Customer Engagement. #4

Sales 108
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How to Master PPC Targeting and Choose the Right Ad Platform

ConversionXL

The PPC targeting options that Facebook has available are different from Google AdWords, LinkedIn, Twitter, and the abundance of other PPC marketing networks you have available. And that’s exactly why demographic targeting works so well for them on Facebook and the AdWords Display Network. LinkedIn (not great for B2C).

PPC 48