Remove B2C Remove Email Remove Lead Generation Remove Naming
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Email Marketing Strategy: Collecting Subscribers, Users & Loyal Customers

ConversionXL

If you want to build a successful business, a strong email marketing strategy is one of the best ways to do it. Over a third of email marketers struggle with acquisition and close to a half say increasing engagement is their number one challenge. And more relevant than ever. However, it’s not without challenges. Consideration.

Email 136
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How to Create a Marketing Funnel by Responding to Customer Behavior

ConversionXL

What emails did they click through? Build awareness for your brand through content marketing such as blog posts, videos, or lead magnets by brainstorming and researching low intent keywords to target. Generating awareness through PPC. Generating awareness through social media. Which marketing tactics converted them?

Customer 140
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Beyond Lead Gen: How To Optimize B2B Sales Enablement

ConversionXL

Lead/Meeting intelligence: Allow teams to mine important information about a lead from the very basic (email ID, phone numbers) to complex information (common professional connections, news mentions, job changes etc). Email/Calling productivity: Help improve first contact efficiency typically while prospecting.

B2B 48
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How to Establish an Agency Content Strategy When Outbound Stops Working

ConversionXL

Cold email and referrals have often been quite effective. The most successful agencies are beginning to invest more time and money in content marketing to establish expertise in their industry and, more importantly, generate inbound appointments. What are the primary and secondary goals you’re aiming to achieve?

Audience 127
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B2B Websites: 10 Best Practices for UX and Design

ConversionXL

This post applies Jakob Nielson’s 10 Usability Heuristics to B2B websites that focus on lead generation (as well as “high consideration” B2C sites that lack any transactional functionality). We’ve all visited websites where a pop-up window suddenly appeared and asked us to join an email list or take a survey.

B2B 73
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VCs eating our own dog food: Using technology and analytics to make better investments

David Teten

At Flow Capital, we use HubSpot’s sequences and workflows functions to automate a bulk of our emails and internal tasks. Keren Moynihan, CEO, Boss Insights , said, “Last week at an industry function, we asked a high rolling VC, “how’s your lead gen?” So we probed, ‘Oh, so you don’t need a qualified lead generation tool then?’

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Optimizing the Free Trial Signup – How Flow Got a 17% Lift [Case Study]

ConversionXL

With that in mind, understanding the commitment levels of the people in your signup funnel is key to building out a lead generation model that increases the number of true evaluators in your signup pool in the first place. How many emails did they receive? Verify email. How the signup funnel works. What keywords?