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Beyond Lead Gen: How To Optimize B2B Sales Enablement

ConversionXL

Lead/Meeting intelligence: Allow teams to mine important information about a lead from the very basic (email ID, phone numbers) to complex information (common professional connections, news mentions, job changes etc). Email/Calling productivity: Help improve first contact efficiency typically while prospecting.

B2B 48
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How to Establish an Agency Content Strategy When Outbound Stops Working

ConversionXL

Cold email and referrals have often been quite effective. The most successful agencies are beginning to invest more time and money in content marketing to establish expertise in their industry and, more importantly, generate inbound appointments. What are the primary and secondary goals you’re aiming to achieve?

Audience 127
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Email Marketing Strategy: Collecting Subscribers, Users & Loyal Customers

ConversionXL

If you want to build a successful business, a strong email marketing strategy is one of the best ways to do it. Over a third of email marketers struggle with acquisition and close to a half say increasing engagement is their number one challenge. And more relevant than ever. However, it’s not without challenges. Consideration.

Email 136
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Why Core Values Matter for Small Business Marketing

Up and Running

It continues to drive traffic to websites, increase email opens, and as a lead generation tool, content remains king. So, when it comes down to choosing between Ben & Jerry’s and a big corporate name, the choice is a bit easier. Improve your content marketing by incorporating your values.

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How To Scale Your B2B Marketing Strategy

Duct Tape Marketing

The first edition of Bullseye Marketing was named One of the Best Marketing Plan Books of All Time by Book Authority. 09:24] What are the significant like channel differences even, or approaches to a B2B marketer as opposed to a B2C marketer? [12:44] He also has a side hustle as a ghostwriter of business and marketing books.

B2B 92
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The Comprehensive Guide to Social Media Ad Marketing

Duct Tape Marketing

A relevant title, a short description with website URL can be useful for lead generation. Facebook has provided the ease of generating leads right from the platform through lead generation ads. A lead is generated when users are already warmed up to a bit. Lead generation.

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B2B Websites: 10 Best Practices for UX and Design

ConversionXL

This post applies Jakob Nielson’s 10 Usability Heuristics to B2B websites that focus on lead generation (as well as “high consideration” B2C sites that lack any transactional functionality). We’ve all visited websites where a pop-up window suddenly appeared and asked us to join an email list or take a survey.

B2B 73