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The Lean LaunchPad Class: It’s the same, but different

Steve Blank

This new class aimed to mimic the uncertainty all startups face as they search for a business model while imparting an understanding of all the components of a business model, not just how to give a pitch or a demo. (It’s

Lean 254
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How to Write a Business Plan for a Cannabis Company

Up and Running

It’s also a nice touch to customize the site with search boxes for recreational products and medical products, respectively, as well as for indicas, sativas, and hybrids. Distribution. Some companies, such as TransCanna , are pioneering transportation and distribution methods from cannabis manufacturers to consumers.

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ESADE Business School Commencement Speech

Steve Blank

Cheered on by finance professors, Wall Street analysts, investors and hedge funds, companies have learned how to make metrics like Internal Rate of Return look great by one; outsourcing everything, two, getting assets off their balance sheet, and three only investing in things that pay off fast. Act Like a Startup.

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No Accounting For Startups

Steve Blank

Startups that are searching for a business model need to keep score differently than large companies that are executing a known business model. One of the ways our VC’s kept track of our progress was by taking a monthly look at three financial documents: Income Statement, Balance Sheet and Cash Flow Statement. Here’s why.

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The Very Best Digital Metrics For 15 Different Companies!

Occam's Razor

There are Search people and Content people and Landing Page Optimizers and Cart fixers and Attribution Specialists and more. Outcomes: Revenue | Ideas Funded Behavior: Path Length | Cart Abandonment Rate Acquisition: Assisted Conversions | Share of Search. Lastly, it pains me how often silos quickly emerge in every company.

Metrics 141
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No Plan Survives First Contact With Customers – Business Plans versus Business Models

Steve Blank

He and his co-founder were both PhD’s in applied math who believe they can make some serious inroads on next generation search. Then they had a five-year P&L statement, balance sheet, cash flow and cap table. This includes how the product gets distributed to your customers and how money flows back into your company.

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How to Measure Ecommerce Customer Acquisition Cost (+ Tips to Reduce it)

ConversionXL

Let’s say you spent $2,000 on email marketing and $5,000 on webinar production and distribution. The more customers spend money, the healthier everything looks on balance sheets. For example, potential customers may search for “how to grow a beard” or “beard grooming tips.” How to reduce customer acquisition cost.