Occam's Razor

JANUARY 6, 2010

When I went to their website it was a 100% flash website with a constrained small size where it took too much looking to click on anything and then too much scrolling to read anything and unclear calls to actions (if any). They did have PPC ads, which I click on the ad for specific product they land me on generic nonsense pages.

Analytics 99

Analytics Web Campaign PPC 99

Occam's Razor

JANUARY 7, 2007

For some reason there is so much on this blog about the “business side” of things but not much technical stuff. 9: Don’t forget Flash, Flex, RIA, RSS, Videos etc. For example for this blog, which is a static site, here is a random url: [link]. ovchn=OVR&ovcpn=ron& ovcrn=ysmronpremium&ovtac=PPC.

Technical Review 93

Technical Review Analytics Web Software Review 93

Occam's Razor

AUGUST 22, 2011

Here you'll find all my blog posts categorized into a structure that will hopefully make it easy for you to discover new content, find answers to your questions, or simply wallow in some excellent analytics narratives. Blogging Experience Articles. + Podcast: Measuring Rich Media (Ajax, Flash / Flex, RSS & Blogs).

Analytics 124

Analytics Metrics SEM Web 124

ConversionXL

MAY 6, 2014

Below are some of the most practical ways that you can use urgency to boost your blog traffic, online sales, and engagement. About five years ago, the head of PPC at an agency I used to work with challenged me to write an AdWords ad headline with a high click-through rate than his. 1 Implying Urgency In Your Headlines.

Sales 132

Sales Conversion Stock PPC 132

crowdSPRING Blog

MARCH 4, 2014

Consider too that your visitors might be visiting from laptops and mobile phones, so try to avoid designing pages for a large monitor size or pages that use more complex features such as flash animation or complex navigation (flash isn’t supported on the iPhone and iPad, for example). For example, flat design has become popular.

Web 134

Web Small Business Design Marketing 134

ConversionXL

DECEMBER 9, 2015

To demonstrate how common distraction is, WiderFunnel analyzed Enterprise’s PPC landing page , which also serves as their home page. Distraction isn’t always Cosmic Sans and flashing banners. What they found? 12 points of distraction on just one page… Note how minor some of these distractions seem.

Conversion 48

Conversion PPC Flash Canada 48

crowdSPRING Blog

JANUARY 4, 2016

Consider too that your visitors might be visiting from laptops and mobile phones, so try to avoid designing pages for a large monitor size or pages that use more complex features such as flash animation (you should NOT be using flash in 2016) or complex navigation. For example, flat design has become popular.

Web 48

Web Small Business Design SEM 48

Occam's Razor

OCTOBER 14, 2014

I can't think of a better way to identify which content we create (pages, videos, interactive quizzes, comparison charts, op ed articles, flash magic thingies) is adding the most value… Again, same strategy. For this blog, Benchmarking classifies me into Internet & Telecom vertical. Very confidence building.

Analytics 133

Analytics Vertical Metrics Web 133

Occam's Razor

JANUARY 20, 2010

On your site make sure you really think through heavy use of flash (not that you should not, just think it through) and javascript encoded links (robots don't execute javascript) and other such things. Why not, : ), start a blog? "When should I have started SEO and PPC campaigns for Italy Tours 2010?"

Analytics 90

Analytics Search SEO Metrics 90

ConversionXL

NOVEMBER 13, 2019

Samantha Noble of Biddable Moments used a training course: Samantha Noble, Biddable Moments: “My biggest client has come off the back of a PPC training course that I run. So we created a range of services, ranging from free webinars and blog posts to consulting services costing millions. blog post, video, etc.).”

SEO 110

SEO Hiring PPC Leadership 110

ConversionXL

NOVEMBER 13, 2019

Samantha Noble of Biddable Moments used a training course: Samantha Noble, Biddable Moments: “My biggest client has come off the back of a PPC training course that I run. So we created a range of services, ranging from free webinars and blog posts to consulting services costing millions. blog post, video, etc.).”

SEO 49

SEO Hiring PPC Leadership 49

Occam's Razor

FEBRUARY 22, 2010

The advent of rich experiences such as video, Ajax, and Flash means no page views, which makes it difficult for monitoring software to capture data accurately. If you are analyzing data for your SEO or PPC campaigns and you find the search engine providing the data then you should instantly embrace it and immediately propose marriage! #5:

Analytics 123

Analytics Securities and Exchange Commission Search Engineer 123

ConversionXL

APRIL 12, 2017

FrontPage, Flash, etc. E.g. Message match / headline match from PPC ad to landing page. You don’t have a website. Your site sucks donkey balls. Content or structure are a disaster. Sites are huge, layers and layers of content. Crappy or outdated technology. You’ve hit its local maxima. Analyze data to find problem areas.

San Antonio 86

San Antonio Metrics B2B Analytics 86

ConversionXL

APRIL 9, 2013

If you’re using landing pages to drive PPC traffic to, and you want them to buy something – you’re probably using one too (or should!). If you google about long form sales copy, you will find lots of critical blog posts such as this one , but you will also see that the criticism is all about the implementation.

Sales 133

Sales Design PPC Video 133