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The Customer Development Manifesto: The Startup Death Spiral (part.

Steve Blank

on Cafepress, but is now literally priceless since the copyright owner put it on his blog.) Reply Manual da Startup » Blog Archive » O que há de errado com o modelo de Product Development - Conceitos e práticas sobre Lean Startups e empreendedorismo em geral , on December 6, 2009 at 7:47 am Said: [.]

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How to Use Growth Hacking to Increase Revenue 20x in Just 12 Months

Up and Running

Nailing an article in a major tech blog is a hit or miss, but I’ve successfully managed to get two of our product launches featured in Techcrunch and TheNextWeb. Don’t underestimate small blogs! Google AdWords or SEM (expensive). Blog or content marketing (cheap or free). Search ads are expensive, however.

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A Step-by-Step Guide to Conducting Competitive Analysis

ConversionXL

What I am looking for is common trends within that vertical. Here’s Tony DeYoung explaining his process: Tony DeYoung: “I always do competitive analysis for SEO and SEM. Then I perform my own search, going through at least 2 pages of PPC ads and organic results.

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SuperMac War Story 9: Sales, Not Awards « Steve Blank

Steve Blank

Hopefully you and your co-founders are experts in one or two parts (agile development, SEO/SEM, etc.) Or by a VP of Marketing who talks “branding&# , SEO/SEM, PR agency, etc. Blog at WordPress.com. Initially your job is to understand each of the parts of your business model before you hire someone to do it.

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Growth Marketing: The Skills and Frameworks You Need

ConversionXL

Running search engine marketing (SEM) experiments requires testing more than just the ads themselves. Here’s a rundown of each stage of the SEM journey and how you should experiment on each. One of Qless’s core verticals is the retail industry. Search engine marketing: Driving ROI from searchers.

Framework 102
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Why I Unsubscribed 83,000 Emails (and Think You Should, Too)

ConversionXL

I guess that’s why I’m writing this blog post.) Dealing with a lot of segments and messages didn’t let us coordinate retargeting campaigns in social or SEM. Would it make sense to further segment by vertical, geography, product, title etc.? To be honest, there isn’t a whole lot of reliable, in-depth research out there. (I

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Lack Management Support or Buy-in? Embarrass Them!

Occam's Razor

Use your customers and competitors to help you move the ball forward (buy a new tool, hire another analyst, kill hideous home pages, spend right amounts on SEM and SEO, publish rich media on your site, implement feedburner , or whatever else you want). Start a blog and go crazy with analytics (tools are free!). Blog Analytics.