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Acquire New Users by Adding Growth Hacking to your Marketing Strategy

ConversionXL

After this initial success, Airbnb then reverse-engineered Craiglist forms with a tool that allowed users to repost their listings: By communicating benefits and removing barriers to success, they gave users a reason to get involved. Despite this, it’s managed to grow into a company that drives $1 million in Monthly Recurring Revenue (MRR).

Retention 113
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When Customers Make You Smarter

Steve Blank

Here’s what happened when an extraordinary Digital Health team gained several critical insights about their business model. But the big payoff came when their discussions with medical device customers revealed an entirely new way to think about pricing —potentially tripling their revenue. A Five-sided Market.

Customer 324
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Twitter Link Roundup #199 – Small Business, Startups, Innovation, Social Media, Design, Marketing and More

crowdSPRING Blog

You Can’t Be a Wimp—Make the Tough Calls | Harvard Business Review – crowdspring.co/H4gLnT. Chicago’s startup engine roars | Chicago Tribune - crowdspring.co/16aYZLL. The Future of Business Models Will Be Centered on Crowds - crowdspring.co/16aTTiD. A Startup’s Minimum Revenue Per Employee - crowdspring.co/GNlKua.

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The Most Effective Early-Stage Growth Strategies for Emerging Businesses

ReadWriteStart

Growing a business is always challenging, but it’s often the hardest in the earliest stages of development. You’ll be operating with limited resources, limited knowledge, and quite possibly, a business model poised to change in the immediate future. Limited capital.

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Practical Advice For Growing Your Software Business w/ Lars Lofgren of KISSmetrics

ConversionXL

What Are The Mechanics Of A Business Growth Engine? Calculate Your Churn. ” The easiest metric for subscription software products to check is churn rate. . “On SaaS, target churn rate should be around 2% monthly churn. Not interested in audio or video? image source. image source.

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Why Metrics Get Worse With Scale

Seeing Both Sides

Conventional wisdom suggests that the most important metrics for a startup - such as unit economics, cost of acquisition, lifetime value, churn rates - typically get better with time. Take growth rate as a simple one. Thus, more mature companies naturally have slower growth rates than younger ones. in 2009 to $11.80

Metrics 20
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Digital Analytics Simplified: The Beginner’s Guide

ConversionXL

In thinking about the bigger goal of digital transformation, 46% say they have been able to identify and create new product and revenue streams, and 45% of organizations are now using data and analytics to develop new business models. The company once had the market’s highest churn rate and lowest Net Promoter Score (NPS).

Analytics 106