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Acquire New Users by Adding Growth Hacking to your Marketing Strategy

ConversionXL

A person receives an email about an endorsement, they visit the platform to view it, and then they’re nudged to endorse people in their own networks. In the retention phase, measure these performance metrics: Retention rate vs. churn rate Customer churn Net Promoter Score Email open rates Email click-through rate.

Retention 113
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9 Things That Take a Pitch From Good to Great

Up and Running

Outline your business model. Your business model tells an investor how your idea will (or does) convert into being economically viable. The best way to show you how to communicate your business model is to show you an example of a good one. Your business model should answer the questions: What do you sell?

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9 Things That Take a Pitch From Good To Great

Up and Running

Outline your business model. Your business model tells an investor how your idea will (or does) convert into being economically viable. The best way to show you how to communicate your business model is to show you an example of a good one. Your business model should answer the questions: What do you sell?

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Startup Benchmarks

VC Cafe

Is my churn rate below the category average? Benchmarks are typically specific to stage/business model/geo. The main B2C benchmarks have to do with traction: growth in user acquisition, user retention/churn, monetisation, as well as the effectiveness of consumer marketing + virality. What should our MRR growth be?

B2C 141
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The Lean Analytics Cycle: Metrics > Hypothesis > Experiment > Act

Occam's Razor

Perhaps it's an increase in your conversion rate; Or a higher number of visitors who sign up; Or a greater number of people who share content with one another; Or a lower monthly churn rate for users of your application; Maybe it's even something as simple as getting more people into your restaurant.

Metrics 156
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Recurring Revenue is Magic

Seeing Both Sides

But many years later, I began to appreciate that one of our core flaws was our business model. But the downside to our business model was that we did not have hardly any recurring revenue. . Recurring revenue business models are not a little bit better than non-recurring models. million to $22.5

Revenue 54
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Focus on awareness and metrics are keys to success

Up and Running

Sure, the barriers to entry are lower, and customers are one mere click away from their growing social networks. The more visitors you bring to your website the greater your potential to derive revenue from them regardless of your business model, and without costs growing in proportion. But the noise.

Metrics 68