ConversionXL

OCTOBER 30, 2019

What about stages three through seven, which can generally be grouped under the “ retention ” umbrella? We know how important and valuable retention is. We’re all familiar with the classic retention stats: Acquiring new customers is 5–25 times more expensive than retaining existing customers. Speed to first value experience.

Retention 101

Retention Metrics Churn Rate Acquisition 101

ConversionXL

OCTOBER 30, 2019

What about stages three through seven, which can generally be grouped under the “ retention ” umbrella? We know how important and valuable retention is. We’re all familiar with the classic retention stats: Acquiring new customers is 5–25 times more expensive than retaining existing customers. How to master CRO for SaaS.

Retention 48

Retention Metrics Churn Rate Acquisition 48

ConversionXL

AUGUST 12, 2016

A flowing sales funnel is crucial in any business, but even more so with SaaS businesses… Unlike other business models, revenue is generated over an extended period of time. MRR is probably the most critical metric for any subscription business. It’s what makes the subscription model awesome.

Software Review 48

Software Review Metrics Revenue Acquisition 48

maplebutter.com

JANUARY 8, 2013

Product/Metrics (70%/30% time) * Get your product activation (sign-up + meaningful action) to 60% * then, Get your product retention to 20% weekly. Press is something you should do once you know your activation / retention metrics are good. Now our biz model is lighter, more flexible. It all depends on where you’re at.

Technical Review 44

Technical Review Startup Cofounder Software Review 44

andrewchenblog.com

JANUARY 28, 2010

To become profitable using a freemium business model, this simple equation must hold true: Lifetime value > Cost per acquisition + Cost of service (paying & free) Said in plain english, the lifetime value of your paying customers needs to be greater than the cost it took to acquire them, plus, the cost servicing all users (free or paying).

CPA 51

CPA Retention Viral Acquisition 51

crowdSPRING Blog

APRIL 5, 2018

In fact, businesses expect to lose customers. There’s even a term for measuring that loss – churn rate. And, for obvious reasons, your business should aim to minimize the number of customers who disengage. The old saying goes, “It’s not personal, it’s just business.”

Small Business 66

Small Business Customer Churn Rate Design 66

Up and Running

MARCH 11, 2015

That’s going to help you put your financials together, and it’s also going to help because everybody loses customers, so in your model you have to be able to say what the retention rate is of that customer as well, and the churn rate. Then referral rates and opt-out rates. This is what we track.

Technical Review 60

Technical Review Software Review Due Diligence Exit Strategy 60

ConversionXL

MARCH 5, 2014

The origins of this myth can be traced back to the 1980′s when the Technical Assistance Research Project published research that stated the cost of customer acquisition vs the cost of customer retention was significantly higher. Calculating Your Customer Retention Rate. and ITEM Group all “found” similar data.

Customer 133

Customer Churn Rate Retention Acquisition 133