Account-Based Marketing vs. Lead Generation: Which is Right for You?
ConversionXL
JUNE 2, 2022
DocuSign , for example, created an ABM program to increase click-through rates and boost the number of conversations with high-value accounts. There are other factors involved in making your decision, such as: The complexity of the buying cycle. Account-based sales cycles are more complex than a sales cycle targeting one person.
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