California Management Naming Vertical 
Gregg Fraley, Author of Jack's Notebook
FEBRUARY 13, 2013
Her name is Pamela Menges, and she’s President of a high-tech start up in Cincinnati. Steve Jobs once challenged Obama to find him 30,000 engineers so he could build a plant in California. It wasn’t like we were packaging software we were producing the highest performing vertical axis wind turbine. Thanks Pamela.
Steve Blank
JUNE 25, 2009
Twenty eight years ago I was the bright, young, eager product marketing manager called out to the field to support sales by explaining the technical details of Convergent Technologies products to potential customers. These companies would take our computers and put their name on them and resell them to their customers.
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techcrunch.com
AUGUST 12, 2012
She attended the University of Southern California in Los Angeles, CA, majoring in Writing and Art, and moved to New York City shortly after graduation to work in the Media industry. The top layer of applications and services that use the innovations of the first two layers to transform vertical markets (e.g, San Francisco, California.
Steve Blank
APRIL 20, 2009
By the late 1930′s when HP started, a small group (measured in hundreds) of engineers who made radio tubes were building the valleys’ ecosystem for electronics manufacturing, product engineering and technology management. Who would have known? And these microwave engineers were working at startups – not large companies.
Steve Blank
OCTOBER 5, 2009
Forget the Hypertext idea and come on back to California. I would learn a ton from Gordon for over a decade, not only about practical heuristics for managing complex engineering projects (i.e. I worked at Multiflow, a name you’d recognize, ending up running the OS group. The response from across the country?
Steve Blank
APRIL 2, 2009
Finally, since no one would believe a set of benchmarks named after our company, we needed a façade of independence, so we named them after the street the company was headquartered on in Sunnyvale California – they became known as the Potrero Benchmarks. What did I learn so far?
Steve Blank
JULY 20, 2009
Zilog Zilog was my first Silicon Valley company where you could utter the customer’s name in public. Just as I was getting settled into Zilog, the manager of the training department got fired. (I I was beginning to think that my hiring managers were related to red-shirted guys on Star Trek.) How did I miss that?
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