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Common B2B Challenges and How To Solve Them

ConversionXL

Last September (2020), six months after the 1st lockdown, my co-founder Vladimir Blagojevic and I decided to run market research to figure out what challenges B2B companies face and how they solve them. Since COVID started the number of spam emails and LinkedIn messages increased (doubled at least). Let’s dive in.

B2B 150
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Acquire New Users by Adding Growth Hacking to your Marketing Strategy

ConversionXL

It’s why Canva can call itself a multibillion-dollar platform and how ConvertKit pulled itself up to compete with goliaths like MailChimp and Campaign Monitor. GrowthHackers founder and former Head of Growth at Dropbox, Sean Ellis , coined the term: “A growth hacker is a person whose true north is growth.

Retention 113
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Critical Key Performance Indicators (KPIs) for Founders

Up and Running

However, as a founder of a small business or startup, you’re juggling many things. KPIs Every Founder Should Track. Depending on the nature of your business, it could be the number of clicks, time on the website, pages viewed, downloads, email/blog subscription, or trial signup. “What gets measured gets done.” . Employee KPIs.

Founder 71
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7 Ways to Boost Ecommerce Retention in 2022

ConversionXL

A good retention rate means people continue to choose you over a competitor, deepening customer relationships and reducing churn rate. If you’ve earned someone’s trust, often they’ll return to you organically, without expensive marketing campaigns to nudge them in the direction. Email marketing performance.

Retention 111
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Practical Advice For Growing Your Software Business w/ Lars Lofgren of KISSmetrics

ConversionXL

Calculate Your Churn. ” The easiest metric for subscription software products to check is churn rate. . “On SaaS, target churn rate should be around 2% monthly churn. The way KISSmetrics does this is by calculating the churn-rate for each level of subscription plan. image source.

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The Lean Analytics Cycle: Metrics > Hypothesis > Experiment > Act

Occam's Razor

Perhaps it's an increase in your conversion rate; Or a higher number of visitors who sign up; Or a greater number of people who share content with one another; Or a lower monthly churn rate for users of your application; Maybe it's even something as simple as getting more people into your restaurant. Form a hypothesis.

Metrics 156
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3 Creative Ways to Grow Your Email List

Duct Tape Marketing

You can have the best offer, the most compelling copy, sent from a trusted source, using a subject line that has been optimized for your audience … and yet, if you don’t have a list of email addresses to send to, none of it matters. Without a list of email addresses in your database, email marketing can be quite challenging.

Email 73