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Account-Based Marketing vs. Lead Generation: Which is Right for You?

ConversionXL

Here’s an example: When T-Mobile rolled out its unlimited data plan, contextual intelligence platform GumGum wanted them to see how useful its computer vision technology could be and highlight how the two companies could collaborate. They specifically targeted the T-Mobile account. Within hours, Legere praised the work on social media.

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Funnel Analysis: Finding and Fixing Conversion Problems with Google Analytics

ConversionXL

The conversion funnel is the most important part of every e-Commerce website. The visitor initiates his journey through the conversion funnel, but he never completes it. The visitor initiates his journey through the conversion funnel, but he never completes it. This is what’s known as a dropout or cart abandonment.

Analytics 126
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Microsoft Ads 101: Get Up and Running in Minutes

ConversionXL

I’ll walk through the step-by-step process to set up Microsoft Ads as well as best practices for running campaigns. . When first creating your Microsoft Advertising account, you have the option of importing campaigns from Google. You can create an ad campaign during the account creation process, but I recommend skipping for now.

PPC 100
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10 Reasons Why Your Marketing Plans Don’t Work

Up and Running

Gathering your team to plot out your next marketing campaign can seem daunting, especially for a new business. If you aren’t strategic and thoughtful about how you spend your money, you’re more likely to waste your money on campaigns and tactics that don’t work. . Include strategic call-to-actions on your campaigns (e.g.

Marketing 109
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Demand Generation: 7 Tactics to Fuel Your Funnel

ConversionXL

More than two-thirds of buyers have researched your solution (and others’) before talking to sales. Plus, 60% prefer not to interact with sales reps at all. To fuel your pipeline and shorten the sales cycle , you have to create demand naturally. Sales are less likely to be forced with outbound methods. The message.

Demand 115
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YouTube Ads: How to Set Up, Run, and Monitor Campaigns

ConversionXL

And YouTube mobile ads are 84% more likely to hold attention than TV ads. If you’re not running YouTube Ads campaigns , you’re missing out on key advertising opportunities. Although YouTube Ads campaigns run via Google Ads, YouTube advertising is different from other online ad options. Creating a YouTube Ads campaign.

Campaign 133
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CXL Live 2018 Recap: Top 5 Lessons from Each Speaker

ConversionXL

CXLLive #conversion pic.twitter.com/qVYFcGhnD4. The actual year of mobile was 10 years ago (release of the iPhone) and we still have horrid mobile experiences out there. previous conversations, facebook, intercom…). 88% check email actively on smart phones, needs to be mobile optimized. from each of the speakers.

Retention 106