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This Week in Venture Capital – Episode 4

Both Sides of the Table

It’s true that the carrier then gets their huge slice for being the billing and payment engine but the idea is that you as a website more than make up for this in terms of customer conversion. It is a platform to help brands building viral marketing campaigns. It’s a hot but still relatively nascent market area.

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Why Small Businesses Should Adopt A Geofencing Marketing Strategy

YoungUpstarts

You’re out shopping with some friends when you get a notification that there’s a sale at your favorite store, so you run on over there to score some great deals. In other words, this direct marketing strategy uses a smartphone’s (or other mobile device’s) location to alert the person who owns the device about an offer from a nearby business.

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How To Make Better Business Decisions Using Google Analytics

Up and Running

Which websites, Google Ads campaigns , or search engines brought them to your website? Users have a lot of control over the search engines they use in their browsers, and although Google is currently the dominant one, there are alternatives such as Bing and DuckDuckGo. Acquisition. Where did your site visitors come from?

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Demand Generation vs. Lead Generation: Integrating To Drive Growth

ConversionXL

Typically, they use gated content to capture the prospect’s contact information so the sales team can nurture and convert them. Without a focused, integrated demand generation strategy, lead generation delivers disinterested leads that frustrate sales reps and result in low conversion rates. Take sales CRM Pipedrive.

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Less is More, More or Less

Steve Blank

During the 1990’s large corporations had bought different software applications to automate each part of their enterprise – finance, customer support, manufacturing, sales, etc. The finance system didn’t talk to the sales system which didn’t know the manufacturing system even existed. An Epiphany.

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Transcript of Using Story to Win on Social Media

Duct Tape Marketing

And it turned into Expression Engine. I was trying to get all my friends who are in marketing to say, “This blogging thing is, you know, you need take this seriously.” So I think of direct sales. And then I also had a few I started about 10 blogs for…I was kind of like you.

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The Entrepreneur’s Essentials #14: Selling to the “Cool Kids”

Austin Startup

As I’ve helped entrepreneurs find their own product-market fit and connected them to potential clients, investors, and Advisory Board members, I’ve spent a lot of time telling them about the “cool kids”. I’ve also, of course, been spending a lot of time talking about this with our rapidly growing sales team at data.world.