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How to Create a Marketing Playbook for Consistent Campaigns

ConversionXL

A marketing playbook helps you achieve brand consistency across channels and campaigns. A marketing playbook is a reference guide that outlines how a business will manage its marketing on a particular channel or campaign. What’s inside will differ depending on the channel or marketing campaign. Marketing funnel.

Campaign 149
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When The Mobile Evolution Turns To Revolution

YoungUpstarts

It wasn’t that long ago that web-savvy marketers were touting the advances in technology that allowed anyone to build a website, publish a blog, or embark on a social media campaign. New releases can be distributed and sold directly to the consumer via the mobile app. What about small businesses?

Mobile 160
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This Week in VC with Dana Settle of Greycroft Partners

Both Sides of the Table

Helps content publishers and advertisers launch campaigns that develop viral distribution attributes and therefore gain “buzz.”. Platform that provides radio music programming via crowd sourced contributions from social community; programming is syndicated nationally. Total raised: $29.5mm.

Partner 240
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A Primer On Google Primer

YoungUpstarts

Learn how to get found online, how to create effective email marketing campaigns, how to build an online presence, and much more. Author, entrepreneur, and nationally-syndicated columnist, Rhonda Abrams is widely recognized as one of the nation’s foremost experts on small business and entrepreneurship.

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Podcast Strategy: A Roadmap for Businesses

ConversionXL

Once objectives are identified and prioritized, your podcasting plan should outline strategies and tactics, which include format, frequency, duration, host/s, point of view, guests, research, syndication, and marketing. podcast directories) pick up and syndicate your podcasts for free via RSS feeds. Podcast distribution.

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The Power of Twitter in Information Discovery

Both Sides of the Table

They need a stronger campaign about consumption rather than sending Tweets. They had a lock on “distribution&# and were named AOL, Yahoo!, Then came RSS ( Really Simple Syndication ) widely credited to Dave Winer for driving the spec & adoption. Twitter has become application distribution. Look at Quora.

XML 349
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How we can fix online video advertising’s weakest links

The Next Web

A similar revolution is occurring on the distribution side, both for users – who are now surrounded by countless screens that make videos more accessible than ever – as well as for content owners who are now syndicating their content in order to reach their audiences and stand out in this highly fragmented market.