ConversionXL

SEPTEMBER 25, 2018

stands for: Discover : Which metrics and KPIs should you track? Let’s start with Discover: defining the list of metrics and KPIs that you should track. Discover: Which metrics and KPIs should you track? Before we start using tools or writing code, we need to know which metrics to track and why we want to track them.

Retention 107

Retention Metrics Analytics Channel 107

ConversionXL

JANUARY 24, 2017

Everyone has railed against these practices ( including us , many times), but it still seems that much of the industry is focused on short term metrics and surface level changes. Trends include: big data tools, data manipulation (SQL and alternatives), languages like Python, and deeper analyses (e.g., How do you do that?

Conversion 48

Conversion Technical Review Artificial Inteligence Analytics 48

ConversionXL

DECEMBER 13, 2018

Custom dimensions and metrics. GA360 allows users to roll up reporting from multiple properties efficiently with capabilities not available in the free version—deduplicating users, stitching sessions, inheriting custom dimensions and metrics, etc. Export size. GA360 allows 3 million rows; the free version offers 50,000. email, SMS).

Analytics 126

Analytics Cloud Audience Campaign 126

ConversionXL

MAY 13, 2020

After a few hours playing around with SQL , I was already able to deliver insights I never could have with aggregated Google Analytics reports. After all, most questions we answer are pretty basic: Which campaigns bring more conversions? You can also calculate more advanced and confidential metrics, such as margin instead of revenue.

Analytics 85

Analytics Aggregator SQL Cloud 85

ConversionXL

AUGUST 4, 2020

Your new boss read that customer experience (CX) improvements can deliver billions in additional revenue. Doing so misses out on the incremental revenue you could be generating, and the big initiatives that do make it to implementation have a lot riding on them. You do CX a disservice if you focus only on metrics like NPS.

SQL 117

SQL Software Review Agile Metrics 117

ConversionXL

AUGUST 5, 2020

You had to go to each advertising account and export statistics on advertising campaigns, such as ad impressions, clicks, and costs, then export data from the web analytics system, and, finally, combine all the data manually. Next, in the settings, select the dimensions and metrics as shown in the screenshot.

Analytics 113

Analytics Metrics Campaign Advertising 113

ConversionXL

FEBRUARY 18, 2020

For example, while the data aggregation process in Google Analytics seems like a “normal” feature, it might be a hurdle if your business needs to process data at the hit level instead of by sessions or campaigns. English-only audience, those who saw your last ad campaign, etc.). Custom dimension and metrics. Image source ).

Analytics 90

Analytics SQL Metrics Campaign 90

Occam's Razor

JULY 1, 2008

There is perhaps no challenge greater than tracking offline impact of your online presence (campaigns or other activity). conversion rate (average as reported by shop.org) and you are dutifully reporting our revenue of $1 million as a result. Your hair is thinning from repeatedly trying to get funding for online campaigns.

Analytics 116

Analytics Conversion Campaign Redemption 116

ConversionXL

SEPTEMBER 30, 2020

Urchin , later acquired by Google, invented an amazing way of measuring campaign performance by using last non-direct click attribution and first-party cookies. Train your model: I share sample SQL code in my prior article that covers, for example, how to train a model on users’ probability to buy in the next seven days.

Artificial Inteligence 121

Artificial Inteligence Channel eCommerce Conversion 121

Occam's Razor

JULY 15, 2014

It also handy explanations of the metrics, with key context where necessary. These will sound like: Metric x is down because of our inability to take advantage of trend y and hence I recommend we do z. It provides a brief snapshot of the entire business. From 3rd grader attendance to new artworks on view to expenses to (hurray!)

Analytics 159

Analytics Metrics Web Ohio 159

ConversionXL

OCTOBER 15, 2019

You need to prove that your online marketing campaigns drive offline revenue. If you’re measuring the efficiency of online marketing by looking only at Google Analytics orders, you’ll miss the offline orders when evaluating the efficiency of your campaigns. Does everyone understand the metrics in the same way?

Analytics 85

Analytics Cloud Advertising Metrics 85

Occam's Razor

JANUARY 7, 2014

If the company has the revenues or size, it is important to hire for both roles to ensure the ROA will be positive. They are generic mash-ups that tailor to almost no one's needs, and more often than not contain awful things like nine not-really-thought out metrics for one dimension in a report. Total revenue. App Installs.

Analytics 140

Analytics Web Metrics DC 140

ConversionXL

OCTOBER 4, 2018

which marketing campaigns, channels, touches, behaviors, and demographics are contributing to a business outcome, a form of “machine learning–based attribution.”. the number of purchases or revenue that will occur in the future. the number of purchases or revenue that will occur in the future. customer churn. customer churn.

Analytics 131

Analytics Algorithm Artificial Inteligence Campaign 131

ConversionXL

JUNE 19, 2019

Occurs when your business achieves $100k+ in revenue monthly. Use product lifecycle marketing to map campaigns to the stage of your product. Set targets: metrics to tackle the overarching goal for your product lifecycle. Launch: set the campaign live. Learn: identify tripwires and optimize the campaign continuously.

Agile 90

Agile Analytics Algorithm Software Review 90