ConversionXL
AUGUST 13, 2019
SaaS sales and marketing teams can get overwhelmed by metrics. But without any metrics, it’s impossible to track growth. If growth is the best way to get out alive, marketing metrics do little unless they correlate with sales. According to Gartner , three metrics form the foundation for those growth levers: (Image source).
Mucker Lab
OCTOBER 10, 2023
Emphasizing phone-based communication skills is pivotal due to significantly higher connect rates compared to email campaigns. A typical funnel comprises stages like MQL to SQL, with a crucial point being the 'sales accepted lead' after a successful meeting. Targeting specific prospects becomes paramount in such scenarios.
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ConversionXL
APRIL 28, 2020
That difference cascades down the funnel, allowing you to track the ROI of your lead sources between inbound and outbound campaigns—all the way through to revenue. An MQL is deemed worthy of a response from our sales team, and an SDR begins pursuing the SQL. Before we agreed on that decision, we looked at a couple of other options.
ConversionXL
FEBRUARY 3, 2022
It’s why Canva can call itself a multibillion-dollar platform and how ConvertKit pulled itself up to compete with goliaths like MailChimp and Campaign Monitor. Where campaigns to build brand awareness and generate top-of-funnel sales drive traditional marketing, data across the entire customer lifecycle drives growth hacking in marketing.
ConversionXL
AUGUST 4, 2020
You do CX a disservice if you focus only on metrics like NPS. After digging further, you may discover an advertising campaign where marketing promotes these products in-store and increases demand. What campaigns and initiatives do you use at different stages of the customer lifecycle (e.g., Which have performed poorly?
View from Seed
FEBRUARY 27, 2019
As the former Head of Product at Blue Apron where I also built and led our Analytics & Data Science team (I know enough SQL to be dangerous), I have an intuitive sense for the “when” and “what” of this role. Analytics is about designing, reporting, and leveraging operating metrics to aid strategic and functional decision-making.
ConversionXL
APRIL 15, 2020
These are four keys to take advantage of platforms’ machine-learning capabilities in your campaigns. Now, that same highly granular structure actually limits campaign success. The person who crafted this campaign clearly wanted maximum control. Optimize for the right metrics. Use an AI-friendly structure.
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