Occam's Razor

JANUARY 20, 2010

How do you measure success of a online webinar? I recently did a webinar for the Search Engine Strategies conference (I am doing the opening conference keynote at SES London and SES New York ) and my Market Motive co-faculty member Greg Jarboe sent me this KPI via email: "Your webcast was a big success. Back to our story.

Analytics 90

Analytics Search SEO Metrics 90

ConversionXL

OCTOBER 7, 2022

For example, if your customer acquisition costs are high for PPC ads , you can move budget to a marketing strategy with a lower CAC. Let’s say you spent $2,000 on email marketing and $5,000 on webinar production and distribution. The success of every marketing campaign hinges on the effectiveness of your website.

Acquisition 22

Acquisition eCommerce Cost Customer 22

Duct Tape Marketing

MAY 4, 2016

AdEspresso – The easiest online tool to manage and optimize your Facebook Advertising Campaigns. WordStream – Service that manages PPC campaigns, but great info too. Postcard Mania – Great online tool to create offline direct main campaigns. Raven Tools – Suite of SEO and online marketing tools.

Lead Generation 28

Lead Generation Social Media Public Relations Channel 28

Occam's Razor

AUGUST 22, 2011

Mobile Marketing and Analytics: Click-to-Call Mobile Ad Campaigns. Multichannel Analytics- Tracking Online Impact Of Offline Campaigns. PPC / SEM Analytics: 5 Actionable Tips To Improve ROI. Solving For The What & The Why: On-demand Webinar. Email Marketing: Campaign Analysis, Metrics, Best Practices.

Analytics 124

Analytics Metrics SEM Web 124

ConversionXL

NOVEMBER 17, 2022

Prescriptive analytics The digital analytics metrics you need to know How to use analytics to improve marketing campaigns Define your mission, goals, and KPIs Set key performance indicators (KPIs) to measure marketing performance What to look for in a digital analytics product 9 tools for your digital analytics stack 1. Website traffic.

Analytics 106

Analytics Metrics Channel Campaign 106

YoungUpstarts

JULY 1, 2015

Spanning the breadth of using content to generate leads, acquire prospects and convert customers, the book straddles content marketing, Search Engine Optimization (SEO), social media and other related areas. Webinars – online presentations on an industry topic. a) SEO in a Nutshell. Social media is a commitment, not a campaign.

Software Review 100

Software Review Marketing Social Media B2B 100

ConversionXL

NOVEMBER 13, 2019

In this case, I was a pretty good SEO. So when I went solo, and people in my network needed SEO, they naturally thought of me.” I had actually won an innovation award for planning a hugely complex, digitally printed, dynamically personalized direct mail catalog campaign for Tourism British Columbia as a client.

SEO 110

SEO Hiring PPC Leadership 110

ConversionXL

NOVEMBER 13, 2019

In this case, I was a pretty good SEO. So when I went solo, and people in my network needed SEO, they naturally thought of me.” I had actually won an innovation award for planning a hugely complex, digitally printed, dynamically personalized direct mail catalog campaign for Tourism British Columbia as a client.

SEO 49

SEO Hiring PPC Leadership 49

Duct Tape Marketing

JULY 20, 2017

Your company has put effort into marketing to get your visitors to your site, perhaps through pay per click advertising, sending out email campaigns or having a successful social media presence. Registering for a webinar, product launch updates, consultation, competition entry etc. Match Landing Page with PPC Ads. Free Trial.

Sales 47

Sales PPC Lead Generation Mobile 47

Growthink Blog

JANUARY 24, 2010

Many of the questions I received were very specific, spanning nearly every aspect of marketing, including: - Search Engine Optimization (SEO) - Pay Per Click (PPC) advertising - Email Marketing - Social Media (Twitter, Facebook, etc) And I'm glad to announce that my new training program will cover ALL of these important areas.

Internet 105

Internet Programming Marketing PPC 105

ConversionXL

OCTOBER 30, 2021

Because of their previous actions, you engage them with a product-focused webinar that positions your company as the best choice. The conversion at this stage is them attending that webinar. Generating awareness through SEO. SEO can be used to raise awareness through guest posting , too. .

Customer 140

Customer Marketing Social Media CPA 140