Duct Tape Marketing

SEPTEMBER 27, 2012

Yesterday you learned what makes a good landing page and the 9 concepts below can be used as a checklist to keep you on track the next time you run a marketing campaign. Some things that can help instill a sense of trust in your visitors are: Number of participants: My personal favorite is for webinars or events. The back button.

Conversion 68

Conversion PPC Widget Social Media 68

Startup Lessons Learned

NOVEMBER 7, 2008

Lessons Learned by Eric Ries Friday, November 7, 2008 Using AdWords to assess demand for your new online service, step-by-step If you want to build an online service, and you dont test it with a fake AdWords campaign ahead of time, youre crazy. Start an AdWords campaign. Adword is a PPC method to promote your website.

Demand 167

Demand San Francisco Lean Continuous Deployment 167

ConversionXL

FEBRUARY 3, 2022

When WordStream began receiving complaints that the seven-day free trial of their PPC management software wasn’t long enough, the brand decided to A/B test 14-day and 30-day trials. Yet, this was a successful growth marketing campaign. If your campaign works and your brand awareness metrics improve, you win. The results?

Framework 102

Framework Marketing Acquisition Retention 102

ConversionXL

NOVEMBER 13, 2015

Once you understand the theory, you can begin to apply it to PPC ads, landing pages, etc. guest post, co-host a webinar, have them tweet about your product). Consider Internet Explorer’s Child of the 90s nostalgia campaign… Or, more recently, Mazda’s Driving Matters campaign… Both draw on memories from the past.

Greece 48

Greece PPC Audience Retention 48

Occam's Razor

SEPTEMBER 29, 2009

One of the ultimate excuses for not measuring impact of Marketing campaigns is: "Oh, that's just a branding campaign." Before we go any further I must clarify that I love branding campaigns just as much as the next guy. I love campaigns that Visa runs. are you doing the "branding campaign"?

Campaign 128

Campaign Analytics Metrics Search 128

ConversionXL

MAY 27, 2022

Buyers] looked for one-to-many forums like webinars and online events to learn about the category, what other people are doing in the industry, and who the top contenders are. For example, customer experience platform Personify uses guides, webinars, and ebooks to educate, empower, and entertain its target audience.

Demand 91

Demand Lead Generation PPC Leadership 91

Venture Chronicles

AUGUST 7, 2013

It also requires that people think outside of their comfort zone of campaigns, PPC, webinars, and landing pages. Succeeding at zero to low touch web direct sales models is not a challenge to take lightly, it requires an intense focus on web traffic generation and instrumentation of assets for funnel analytics.

Marketing 54

Marketing Startup Differentiation Lead Generation 54

ConversionXL

OCTOBER 7, 2022

For example, if your customer acquisition costs are high for PPC ads , you can move budget to a marketing strategy with a lower CAC. Let’s say you spent $2,000 on email marketing and $5,000 on webinar production and distribution. The success of every marketing campaign hinges on the effectiveness of your website.

Acquisition 22

Acquisition eCommerce Cost Customer 22

Duct Tape Marketing

AUGUST 30, 2013

Why Landing Pages Are a Must written by John Jantsch read more at Small Business Marketing Blog from Duct Tape Marketing September 19th I’m hosting a free webinar titled - “How to Quickly Grow Your Email List, Dramatically Increase Your Conversions and Skyrocket your Sales and Profits.” Advertising conversion. Sign Up Today.

PPC 71

PPC Social Media Hosting Audio 71

ConversionXL

JUNE 2, 2022

It’s not a channel, campaign, or tactic. How you approach it will depend on your business model and ideal accounts and how (or if) you plan to expand campaigns. They haven’t completed a form, joined a webinar, or requested a demo. It’s not a campaign you can run for a short-time to drive demand and show results in 30 to 60 days.

Customer 98

Customer Marketing Channel Acquisition 98

searchengineland.com

MAY 30, 2012

Imagine on your first day, I tell you to optimize the campaign of 50 keywords, what do you do?”. For anyone with any PPC in their background, I’d expect some discussion around Quality Scores and landing page optimization testing. How To Panic-Proof Your Link Campaign Can Local Businesses Jump On The Pinterest Train?

SEO 54

SEO SEM Social Media Search 54

Duct Tape Marketing

JULY 20, 2017

Your company has put effort into marketing to get your visitors to your site, perhaps through pay per click advertising, sending out email campaigns or having a successful social media presence. Registering for a webinar, product launch updates, consultation, competition entry etc. Match Landing Page with PPC Ads. Free Trial.

Sales 48

Sales PPC Lead Generation Mobile 48

ConversionXL

NOVEMBER 13, 2019

I had actually won an innovation award for planning a hugely complex, digitally printed, dynamically personalized direct mail catalog campaign for Tourism British Columbia as a client. Following on from the audit, they asked me to take over the management of the campaigns.” Let me give you an example. ” Where’s the balance?

SEO 110

SEO Hiring PPC Leadership 110

Duct Tape Marketing

OCTOBER 10, 2013

Use a landing page in every ad, PPC or offline, to lead people to a place to get more info. Lander lets you create beautiful landing pages for your social media, email and online marketing campaigns using an easy step-by-step process. Why Landing Pages Are a Must September 19th I’m hosting a free webinar titled - “How.

PPC 74

PPC Social Media Metrics Curation 74

Occam's Razor

AUGUST 22, 2011

Mobile Marketing and Analytics: Click-to-Call Mobile Ad Campaigns. Multichannel Analytics- Tracking Online Impact Of Offline Campaigns. PPC / SEM Analytics: 5 Actionable Tips To Improve ROI. Solving For The What & The Why: On-demand Webinar. Email Marketing: Campaign Analysis, Metrics, Best Practices.

Analytics 124

Analytics Metrics SEM Web 124

Duct Tape Marketing

MAY 4, 2016

AdEspresso – The easiest online tool to manage and optimize your Facebook Advertising Campaigns. WordStream – Service that manages PPC campaigns, but great info too. Postcard Mania – Great online tool to create offline direct main campaigns. A Guide to Co-Branding Marketing Campaigns. Further Reading.

Lead Generation 28

Lead Generation Social Media Public Relations Channel 28

Growthink Blog

JANUARY 24, 2010

Many of the questions I received were very specific, spanning nearly every aspect of marketing, including: - Search Engine Optimization (SEO) - Pay Per Click (PPC) advertising - Email Marketing - Social Media (Twitter, Facebook, etc) And I'm glad to announce that my new training program will cover ALL of these important areas.

Internet 105

Internet Programming Marketing PPC 105

ConversionXL

NOVEMBER 13, 2019

I had actually won an innovation award for planning a hugely complex, digitally printed, dynamically personalized direct mail catalog campaign for Tourism British Columbia as a client. Following on from the audit, they asked me to take over the management of the campaigns.” Let me give you an example. ” Where’s the balance?

SEO 49

SEO Hiring PPC Leadership 49

ConversionXL

JUNE 3, 2014

What is even more interesting, is that only one in seven A/B test campaigns produces a statistically significant improvement. Screenshot of unbounce webinar “Big Picture CRO” with Rand Fishkin. But when it does produce a significant improvement; the average increase is 49%. People have mostly no idea what to test. Conclusions.

Conversion 132

Conversion Design Restful Web 132

ConversionXL

NOVEMBER 17, 2022

Prescriptive analytics The digital analytics metrics you need to know How to use analytics to improve marketing campaigns Define your mission, goals, and KPIs Set key performance indicators (KPIs) to measure marketing performance What to look for in a digital analytics product 9 tools for your digital analytics stack 1. Website traffic.

Analytics 106

Analytics Metrics Channel Campaign 106

Occam's Razor

JANUARY 20, 2010

How do you measure success of a online webinar? I recently did a webinar for the Search Engine Strategies conference (I am doing the opening conference keynote at SES London and SES New York ) and my Market Motive co-faculty member Greg Jarboe sent me this KPI via email: "Your webcast was a big success. Back to our story.

Analytics 90

Analytics Search SEO Metrics 90

unbounce.com

DECEMBER 11, 2012

Most landing pages suck and it’s easy to run a marketing campaign that doesn’t deliver the results you’re hoping for. share this page, follow us, download this extra free ebook, register for this webinar). Do you use a separate landing page for every promotion/campaign? Landing Pages. Landing Page Examples.

PPC 94

PPC Social Media Conversion Elevator Pitch 94