37signals.com
DECEMBER 5, 2011
Follow us on Twitter for more information on our products. The unimportance of product names. Don’t waste too much time on picking a perfect name for your product. We usually decide upon a product name by seeing what the product does. Everybody knows what a product name should be.
Occam's Razor
OCTOBER 21, 2013
A lot of the keywords I used to add to my campaigns came from the long, long tail I saw in my organic search data (I would take the best performers there and use PPC to get more traffic) and from competitive intelligence research. Please be very careful about what you do with this data (if you can even still access it).
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ConversionXL
JULY 29, 2020
The lion’s share of clicks—and revenue—goes to those who show up near the top. Consider the difference between All-Clad’s product pages and product listings on Amazon: It’s easy to see some of the keywords added to Amazon titles and how those might target user searches: “non-stick,” “dishwasher safe,” “hard anodized.”.
ConversionXL
MAY 15, 2018
survey created in Hotjar, invite and link to survey deployed to paying customers via email marketing software, e.g. Mailchimp, GetResponse, Campaign Monitor, etc.). Note that the popup invite copy for this survey includes a headline that says “Calling all {{ product-related identity }}!”. Link to On-Site Visitor Survey. Conclusion.
Duct Tape Marketing
JUNE 8, 2017
The importance of negative keywords in the success of any Google AdWords campaign is incomparable. Your main keyword can be a product name, feature or benefit or any other word that is attractive enough to grab the attention of the users. Dinesh has helped hundreds of businesses to grow their revenues through PPC.
ConversionXL
MARCH 10, 2017
Amelia Showalter of Pantheon Analytics , who led digital analytics for Obama’s 2012 campaign, agrees… Amelia Showalter , Pantheon Analytics: “Eventually the novelty wore off, and we had to go back and retest.” (via Here’s an example from the 2012 Obama campaign… Image Source. via Bloomberg).
Occam's Razor
JULY 22, 2013
But it is horrible marketing to do a BUY FROM ME NOW campaign to See stage customers. Why is it that SEO is only focused on our brand terms and product names, when there are 9 million additional intent-identified queries in the Do stage and 14.6 But you use conversion, you notice there is almost none, you kill the campaigns.
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