ConversionXL
NOVEMBER 23, 2022
You should also be aware of the law of shitty clickthroughs: all marketing strategies end up having shitty CTR because novelty fades and a first-to-market strategy doesn’t last. This defines how to connect problem themes to a metric strategy, building a metric-driven action system. How will you act? Gaetano DiNardi.
ConversionXL
MAY 22, 2017
Organizing multi-channel campaigns, segmenting audiences, and distributing personalized content, suddenly appeared to be easy, like never before. Andrew Chen explained this as the Law of Shitty Clickthroughs. Mark Organ , saw a tiny space in the already very crowded CRM industry and founded Eloqua. It was 2003. Image Source.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Duct Tape Marketing
DECEMBER 24, 2019
Once you find the metrics that can help you understand your business’s effectiveness in guiding the journey at each stage, you can begin to make changes to your existing approach. To measure this, you can turn to metrics on organic and paid search campaigns. From there, you also want to measure conversions by channel.
ConversionXL
FEBRUARY 5, 2013
If you run an e-commerce site, you want to see which channels are performing the best. You want to pay attention to 3 metrics: total conversions per source, total revenue per source (if measurable) and conversion rate per source. Where is the incoming traffic landing on and does it convert? E-commerce report. Click to enlarge).
ConversionXL
OCTOBER 21, 2014
Here are the highlights: Only 2% of companies are tracking lead generation to sales metrics. If every business were as “data-driven” as they claimed & held actually held accountable to increasing quantifiable metrics – a lot of people would be out of a job. Does the funnel begin on the clickthrough to the site?
ConversionXL
MAY 24, 2013
Continuously testing your hypotheses will not only yield good results for conversion rates, but will also give you a better understanding about your customers – Having a clear idea of what your customers actually like and prefer can do wonders for your branding and marketing in other channels as well. KPIs are metrics (numbers). “A
ConversionXL
APRIL 11, 2016
Moz ‘s Whiteboard Friday with Rand Fishkin is a great example… Every Whiteboard Friday video is posted to the dedicated playlist on Moz’s YouTube channel. First, you can use annotations to get viewers to clickthrough to another site while they’re watching. Example: Whiteboard Friday. via a form. Engagement?
Expert insights. Personalized for you.
94 
Let's personalize your content