Duct Tape Marketing

JANUARY 17, 2014

Galactic Café sent customized preview builds of The Stanley Parable to well-known YouTube users who participate in Let’s Play videos. The result: Plenty of organic, viral interaction about the videos that boosted traffic for these YouTube users’ Let’s Play video as well as sales for Galactic Café. Reach customers on a deeper level.

Video 73

Video Marketing Harvest Bandwidth 73

Startup Professionals Musings

MARCH 16, 2014

When questioned, founders usually mention word-of-mouth, viral marketing, and a top quality product. Viral marketing costs real money these days, which usually means adding at least an extra zero to budget estimates. Create meaningful content and engage others online (free downloads, white papers, webinars, regular blogging).

Marketing 257

Marketing SEM Viral Social Media 257

Startup Professionals Musings

JANUARY 17, 2013

When questioned, founders usually mention word-of-mouth, viral marketing, and a top quality product. Viral marketing costs real money these days, which usually means adding at least an extra zero to budget estimates. Create meaningful content and engage others online (free downloads, white papers, webinars, regular blogging).

Marketing 265

Marketing Viral SEM Startup 265

Duct Tape Marketing

DECEMBER 15, 2022

17:21] When you talk about gatherings sometimes people just jump to big trade shows or events – but bringing your customers together for lunch could be a really simple way to gather, right? [20:02] Cuz it's not just, you know, it's like when viral videos were like all the thing, everybody wanted to make a viral video, but why ?

Community 79

Community Framework Advisory Board Viral 79

Startup Professionals Musings

DECEMBER 7, 2010

When questioned, founders usually mention word-of-mouth, viral marketing, and a top quality product. Viral marketing costs real money these days, which usually means adding at least an extra zero to budget estimates. Create meaningful content and engage others online (free downloads, white papers, webinars, regular blogging).

Marketing 235

Marketing SEM Startup Viral 235

Gust

MARCH 9, 2014

When questioned, founders usually mention word-of-mouth, viral marketing, and a top quality product. Viral marketing costs real money these days, which usually means adding at least an extra zero to budget estimates. Create meaningful content and engage others online (free downloads, white papers, webinars, regular blogging).

Marketing 146

Marketing SEM Viral Social Media 146

ConversionXL

MAY 27, 2022

This value-based model bringing all the right customers to their yard is called demand generation. In today’s market ( 8,000 martech products alone ), it’s easier to attract the right customer with material they value than it is to chase down and convert a prospect who isn’t ready to buy. Pay attention to your close rate per channel.

Demand 124

Demand B2B Distribution Channel 124