Remove Channel Remove Differentiation Remove Lead Generation Remove Retention
article thumbnail

7 High-Performing Ecommerce Marketing Strategies for 2022

ConversionXL

Your ecommerce marketing strategy is the blueprint and high-level vision that guides how you’ll interact with prospects, the channels you’ll use to reach them, and the messaging you’ll develop to communicate benefits and build your brand. Perform a competitive analysis to determine how you’ll differentiate.

eCommerce 129
article thumbnail

CXL Live 2022 Recap: Main Takeaways From 6 World-Class Marketers

ConversionXL

The most important factor for differentiation in CXL Live is its unique format. Win beyond product : use a powerful narrative, positioning, messaging, content and differentiation strategy. Product should be your main channel for customer acquisition, retention and expansion. Marketing : get a larger share of voice.

B2B 94
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

The Expert Guide to Creating a Marketing Growth Strategy

ConversionXL

To truly differentiate your brand, center your growth strategy around creating unique and personalized customer experiences. New markets include geographic regions, new customer segments, or new channels to reach your customers (digital or physical). New channels. Some of those channels might include: Acquisition.

Marketing 115
article thumbnail

10 Signs You Need A Marketing Strategy and How To Get Back On Track

Duct Tape Marketing

It's a detailed plan designed by businesses to promote their product or service through different channels and tactics, in order to accomplish their business goals and understand their customer needs. It's a step-by-step approach designed to boost your marketing efforts, enhance customer retention, increase online visibility, and improve ROI.

article thumbnail

9 Lessons Learned from Running a CRO Agency

ConversionXL

Today, there are so many ways, and the channel isn’t the important part. Though, blogging has the benefit of SEO, which lasts a lot longer than other channels. My advice: referrals are great, but have another lead generation channel as well. Differentiation is hard. How do you build an audience?

article thumbnail

What Does the Future Hold for Conversion Optimization?

ConversionXL

Talia Wolf , CEO of taliagw.com CRO training and consulting, puts it this way: Talia Wolf: “The knowledge gained from a more in-depth approach increases retention rates and generates invaluable knowledge to every unit within the business. as an important point of differentiation and actionability. Image Source.

article thumbnail

A Comprehensive Marketing Gap Analysis for Effective Strategies

Duct Tape Marketing

Does it differentiate you from your competitors? (04:55): Of course, then we get into some of the channels, you know, does your website perform? I mean, we're, we're really, you don't have to use all of these channels, but having some integration between all of these channels is part of where I see quite a gap.