Occam's Razor

SEPTEMBER 19, 2011

With a plethora of digital media channels at our disposal and new ones on the way every day(!), How do you figure out which channels to invest in more and which to kill? Oh, and the killer question… if you invest in multiple channels, how much incrementality does each channel bring to your bottom-line?

.Net 119

.Net Campaign Channel Analytics 119

Up and Running

JUNE 22, 2016

In order for this strategy to work, you need to buy a house below market value and you need to be able to accurately estimate the cost of repairs. A good place to find houses you can flip is on the foreclosure market. Sites like MLS have a dedicated section to search for such houses. Experience is everything.

Wyoming 80

Wyoming Networking Channel Direct Marketing 80

Duct Tape Marketing

APRIL 11, 2013

Here are a few tips to boost your content marketing: 1. Content marketing may require different tools and a different mindset than direct marketing, but that doesn’t mean the two can’t play together. Each of these channels present sharing opportunities as well, and by extension further repurposing. Use Hyperlinks.

Small Business 71

Small Business Audience Channel Direct Marketing 71

Up and Running

FEBRUARY 23, 2016

Learning to do market research is that step you really can’t skip, because while it certainly helps if you know what you want to grow, you’re still going to need to know who is going to buy your products, where you’re going to sell them, and how you’re going to do this, all while taking competitors into consideration.

Colorado 60

Colorado Southern California Business Plan Oregon 60

Startup Professionals Musings

JUNE 15, 2016

Digital marketing is the cost-effective place to start, utilizing the internet, mobile phones, display advertising, and other digital mediums. It is search engines, web content, blogs, social media, e-mail direct, on one of many mobile-phone approaches? Determine the best digital channels and marketing objectives.

Marketing 120

Marketing Social Media Channel Startup 120

YoungUpstarts

SEPTEMBER 27, 2016

Here are four free (or at least very cheap) places you can put your information. ○ Your email signature (with a link to your website and your phone #). ○ Your business cards. ○ Your social media profiles (see tip #3). ○ Your packaging (pro tip: stickers can be an affordable stop gap). We’ve got good news for you.

Channel 100

Channel Social Media United States Email 100

Women Entrepreneurs Can

JANUARY 19, 2021

Effective marketing is at the core of any online strategy. However, all too often, people think that effective marketing is simply knowing how to advertise. Direct marketing like that is useful, and it is one of the best ways to get a short-term surge of customers when you start a campaign. Get Social.

Marketing 52

Marketing Social Media Campaign Advertising 52

VC Cafe

SEPTEMBER 5, 2012

The term “Growth Hacking”, invented by Sean Ellis , and made popular by Andrew Chen , a Silicon valley marketer and entrepreneur, is a combination of two disciplines – marketing and coding: Growth hackers are a hybrid of marketer and coder, one who looks at the traditional question of “How do I get customers for my product?”

API 167

API Viral Startup Retention 167

Occam's Razor

JANUARY 30, 2012

Update: If you would like to download the above mentioned dashboard into your Google Analytics account please click on this link: VP Social Media Performance Dashboard.]. And it is not all social media, it is just the money made from the company's own social media efforts by using the right campaign parameter. Pretty cool.

Analytics 145

Analytics Metrics API Web 145

Entrepreneurs-Journey.com by Yaro Starak

JUNE 19, 2010

I discovered blogging because I was told it was great for search engine rankings. For example, you’ve probably done searches in Google to find what websites rank well for the search terms you want to bring leads to your business. Audience: What about from a social media point of view? Improve conversions.

Technical Review 76

Technical Review Software Review Prospectus Audience 76

Occam's Razor

MAY 27, 2015

Per our friends at Wikipedia, Programmatic encompasses an array of technologies that automate the buying, placement and optimization of media inventory. While it made a ton of sense, no sane person would say that we could do anything close to that using the media platforms of the time. Programmatic advertising is all the rage.

Analytics 60

Analytics Marketing Mobile Audience 60

mashable.com

JULY 18, 2012

The search giant’s VP of Corporate Development, along with CEO Larry Page, signs off on the dozens of acquisitions and acqui-hires made every year, large and small. Google integrated Admeld with its additional DoubleClick and Invite Media acquisitions. Google uses ITAs software to optimize its travel and flight search.

San Francisco 104

San Francisco Acquisition Social Media Mobile 104