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How to Measure Ecommerce Customer Acquisition Cost (+ Tips to Reduce it)

ConversionXL

Customer acquisition cost (CAC) is an important metric for any ecommerce business. It’s up to every ecommerce business to find the middle ground between investing too little in customer acquisition and spending beyond your means. Table of contents What is ecommerce customer acquisition cost? Landing pages.

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Google Analytics Health Check: Is Your Configuration Broken?

ConversionXL

Is PPC data showing in Google Analytics? Is eCommerce tracking turned on? Have you configured your custom and default channel groupings? PPC Keyword ID’s Visible on Landing Pages. What It Is: Adding manual UTM tags ensures your channels are being properly credited. Duplicate eCommerce Data Not Filtered.

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Is Click Fraud Devouring Your Ad Budget?

ConversionXL

Competing businesses may click on each other’s PPC ads to waste money. Loads of PPC platforms ( Google Ads included) allow you to blacklist IP addresses. . Automated programs (bots). Ad Age estimates that $1 out of every $3 spent on PPC is subject to click fraud. Competing businesses. If you can—great!

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Using Cohort Analysis for Conversion Optimization

ConversionXL

Iterative testing is a core component of an optimization program, and therefore, someone who joins this year will not have the same experience as someone who joins next year. How does retention differ among different acquisition channels? Let’s look at an example from an eCommerce company and what cohorts are valuable to them.

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Multi-Channel Attribution Modeling: The Good, Bad and Ugly Models

Occam's Razor

than multi-channel attribution modeling. Here's the outline of our incredible multi-channel attribution modeling adventure: ~ Three Unique Attribution Challenges. ~ Multi-Channel Attribution Models. Multi-Channel Attribution Analysis. ~ Multi-channel attribution across digital channels. Grab a Red Bull.

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Why Partnerships Are The Future Of Marketing

Duct Tape Marketing

They can keep doubling down on advertising with the digital goliaths of today or begin to diversify and invest in other marketing channels, with an eye toward the future. So there was always the affiliate program and then all this other and business development, I think now it's all coming under one roof under one platform.

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A Primer to Setting Up Your Own Affiliate Marketing Program

ConversionXL

How to be successful at running your own affiliate program. Real World Examples of Revenue Growth By Adding an Affiliate Program. An affiliate program is a long term investment, don’t expect overnight success”. Launching and running your affiliate program. screenshot of CrazyForBargains.com , an online sleepwear store.

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