YoungUpstarts

NOVEMBER 6, 2019

With more money flowing into digital marketing, the digital channel mix continues to grow in complexity. In order to match the best Digital Marketing Channel Mix to your business objectives, it is important to have a good understanding of each of the channels available, how they work, and how to best leverage them.

Channel 165

Channel PPC Marketing SEO 165

Both Sides of the Table

APRIL 26, 2016

The reality of CAC is both the when you scale your acquisition “channel” costs usually go up plus when you find a great channel others notice it and drive up the costs as they compete with you in that channel. So if you paid $100 for a customer who converted via a Facebook ad or Google search ad (SEM) that is not your CAC.

Metrics 150

Metrics Cost Acquisition Startup 150

Up and Running

MARCH 3, 2021

Especially when the world, and your customers, are shifting to digital channels for entertainment, shopping, and communication with brands. So why is this important to know as you sift through all the potential marketing channels you could choose from? It is often used interchangeably with SEM, or “Search Engine Marketing.”

PPC 81

PPC Small Business Management Advertising 81

Both Sides of the Table

JANUARY 19, 2015

Almost every online business I know (eCommerce, online software, mobile games) invests heavily in “customer acquisition” This includes investments often not properly measured (SEO, PR, Social) as well as costs that people measure more precisely (advertising, SEM, FB CPA/CPI ads). Take for example, an eCommerce company.

SEM 150

SEM Los Angeles Silicon Valley Acquisition 150

Austin Startup

MARCH 26, 2019

How will you take advantage of SEO and SEM? They will be your best friend when things go unexpectedly wrong with the channel or when something breaks. More mature DTC brands are finding success with a broad range of marketing channels?—?paid When is the right time to diversify your sales channel mix?

Technical Review 49

Technical Review Software Review China Acquisition 49

Up and Running

JULY 26, 2016

Cost of Acquisition (CAC): The total cost of acquiring a user through a given channel. For ecommerce, this is based on transaction size, commission, and chances of the user returning. If the CAC is above the LTV, but not too much—there’s some potential in this channel. Google AdWords or SEM (expensive).

Revenue 60

Revenue Acquisition Channel Campaign 60

ConversionXL

MARCH 29, 2017

Rob Sobers of Varonis confirms… Rob Sobers , Varonis : “While traditional marketing teams might appear to operate like growth teams in terms of the channels they use (SEM, content marketing, email, etc.), via Ecommerce Growth Masterclass). Even at large companies, that number only increases to 42%.

Marketing 48

Marketing Distribution Retention eCommerce 48