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How to Track and Improve Ecommerce Customer Acquisition Effectiveness

ConversionXL

Borrow trust for fast results with influencer marketing 4. Personalize the buyer journey with email marketing 5. From start to finish, that experience ideally follows this path: Leads or subscribers. Your leads have decided you’re the solution and buy for the first time Referrals. Image source ). Google ads).

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How to Craft a Digital Advertising Strategy that Combats Rising Costs and Captures New Customers

ConversionXL

Understand how users interact with your pages and ask yourself: Which pages get the most traffic? Which terms are people using to search for your products? Detail the customer demographics that purchase certain products or services. Another great use of content advertising can be found in email marketing.

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Email Marketing Strategy: Collecting Subscribers, Users & Loyal Customers

ConversionXL

If you want to build a successful business, a strong email marketing strategy is one of the best ways to do it. Over a third of email marketers struggle with acquisition and close to a half say increasing engagement is their number one challenge. However, it’s not without challenges. Nothing is being sold at this stage. Image source.

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What Does the Future Hold for Conversion Optimization?

ConversionXL

Optimization Beyond the Landing Page. Just read this (terribly lacking) Wikipedia page for CRO. More and more, people are using experimentation as a way to optimise not just sales – but also pricing, functionality, and product. Image Source. And that expands the skills that optimisers need.

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Raw Data & Google Analytics: A Game Changer

ConversionXL

From time to time, I struggled with sampling, limitations, and weird results, but I didn’t see a way around it—until I discovered Google Analytics 360 and raw data exports into Google BigQuery. Let’s take a simple example with pages per session. However, if you check only average data, it’s the same as Source B: 3 pages.

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VCs eating our own dog food: Using technology and analytics to make better investments

David Teten

Point Nine Capital’s website is now powered by Contentful ; they use Unbounce for landing pages ; and Typeform for surveys and other data collection. Last but not least, we still use MailChimp to publish our (in)famous newsletter.” A tool like Quuu identifies relevant, shareable content to keep your social media channels active. .

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Designing startup metrics to drive successful behavior | For Entrepreneurs

www.forentrepreneurs.com

In this post I hope to help show how to figure out which metrics matter the most, and how to design them in such a way as to drive behavior that will lead to the results that you want. This is a little harder to do for channel sales, but still extremely valuable. This post is applicable to any kind of business.

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